Everquote
Senior Analyst, Paid Media
Cambridge, Massachusetts, United States · Senior · Full-time
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About the role
- These are new and fast-growing channels for us, and you will be the single owner: planning, buying, optimizing, and proving out what works.
- You will report to the Manager, Paid Media, and work closely with Data Science, Marketing, and Finance.
- This is a high-ownership role with significant budget and no existing playbook.
Responsibilities
- Own end-to-end planning, buying, and optimization of CTV, streaming video, YouTube, linear TV, and streaming audio campaigns.
- Manage budgets, flighting, and pacing against monthly and quarterly targets
- Build and manage direct relationships with platform and publisher partners
- Partner with Data Science on measurement: incrementality and geo lift testing, media mix model inputs, reach and frequency management, brand lift studies, and cross-channel attribution.
- Work with creative to build a video and audio testing roadmap
- manage asset specs, trafficking, and creative rotation.
- Partner with finance on accruals, billing reconciliation, and budget re-forecasts.
Requirements
- 2+ years of hands-on paid media experience with meaningful time spent on video and/or audio buying - not solely search or social.
- Bachelor's degree in Statistics, Mathematics, Economics or related field OR demonstrated analytical ability or equivalent hands-on professional experience.
- Demonstrated experience running CTV and YouTube campaigns, including hands-on work in the relevant buying platforms (for example DV360, Google Ads, Amazon DSP, The Trade Desk, Netflix, Hulu, or comparable).
Nice to have
- Streaming audio buying experience (for example Spotify, Pandora, iHeart, Audacy, or podcast networks).
- Linear TV and Connected-TV experience, including national and local buying.
- Direct-response or performance-oriented TV and audio background rather than purely brand.
- Experience with incrementality or geo-based testing methodology.
- Insurance, fintech, or another high-consideration, heavily regulated category. (good to have, not required)
- Familiarity with ad ops and measurement tooling relevant to video and audio.
- Exposure to attribution solution such as Media mix modeling
- This position is not eligible for employment visa sponsorship, now or in the future.
Skills
- Comfortable owning a substantial budget with accountability for efficiency metrics, not just execution.
- Clear written and verbal communication; able to present a point of view to leadership and push back on an agency.
Compensation
- The base salary actually offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
Company info
- EverQuote is a leading AI-powered growth solutions partner for regulated property and casualty insurance entities, enabling the largest insurance carriers and thousands of agents to maximize customer acquisition across digital channels.
- Fueled by our proprietary data assets and our AI traffic engine, EverQuote is transforming the way providers attract and engage consumers to grow market share.
- Joining our team puts you at the forefront of this transformation.
- You will collaborate with a group of builders to solve complex problems and reshape a massive industry.
- If you want to drive real-world impact and do the best work of your career, you've found your home.
- We move fast, follow the data, and hold ourselves to high standards.
- If that's how you work too, this is the role for you.
- We are looking for a hands-on video and audio buyer and a strong analyst who can show leadership where the channel works and how to scale it.
- Report on channel performance to marketing leadership with a clear read on what is working, what is not, and what we are changing.
Visa & Work Authorization
- This position is not eligible for employment visa sponsorship, now or in the future.
This listing is sourced directly from Everquote's careers page and normalized into a canonical job model.