Mattel
Marketing Associate, Marketing Activation - Dolls (North America)
El Segundo, CALIFORNIA, United States
Sponsorship not specifiedDetected 5 days ago
Project ManagementExcelLeadershipCommunicationCollaborationProblem SolvingPublic SpeakingAdaptabilityMicrosoft OfficeDemand Planning
About the role
- The ideal candidate combines strategic thinking, strong project management, analytical rigor, and exceptional communication skills.
- Assist in translating global brand strategies into regionally relevant activation plans and retail programs.
- Coordinate execution across partnerships, retail activations, and consumer-facing marketing initiatives.
Responsibilities
- We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.
- We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
- Partner with the Sr. Marketing Manager and cross-functional teams to develop and execute commercial marketing plans for assigned brands and categories.
- Partner with cross-functional teams to ensure projects are delivered on time and aligned to brand objectives.
- Support development of licensor presentations, marketing briefs, timelines, POS recaps, and executional materials.
- Collaborate with Sales and Retail Marketing teams to support retailer presentations, customer programs, and activation opportunities.
Requirements
- 2+ years of experience in marketing, brand marketing, shopper marketing, retail marketing, trade marketing, or related fields.
- Ability to translate insights into actionable recommendations.
- Experience collaborating across cross-functional teams and managing multiple stakeholders.
- Proficiency in PowerPoint, Excel, Outlook, and other Microsoft Office applications.
Nice to have
- Experience in consumer products, toys, entertainment, retail, or related industries is a plus
- Understanding of retail and omnichannel marketing environments is a plus.
Skills
- Don't meet every single requirement?
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- How We Work:
Compensation
- The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.
- Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Company info
- Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
- We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular that we own or license in partnership with global entertainment companies.
- Our offerings include toys, content, consumer products, digital and live experiences.
- Our products are sold in collaboration with the world's leading retail and ecommerce companies.
- Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
- Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
- Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
- Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.
- We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
- Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
- Videos to watch:
- The Culture at Mattel
- Corporate Philanthropy
- We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.
This listing is sourced directly from Mattel's careers page and normalized into a canonical job model.