konradgroup
Martech Specialist
Toronto
Sponsorship not specified$65k-$80kDetected 2 days ago
HTMLCSSData StructuresSQLData VisualizationComplianceAccessibilityHubSpotSalesforceMarketoGoogle AnalyticsCRMCommunicationProblem Solving
About the role
- Working alongside strategists, designers, developers, and client stakeholders, you will act as a core technical executor, ensuring seamless data flow, platform health, and advanced marketing automation.
- This role is ideal for someone who enjoys solving business problems through technology, analytics, and marketing operations.
Responsibilities
- Data Flows & Governance: Maintain accurate data mapping and synchronization between core marketing platforms (e.g., CRM, CDP, and marketing automation tools) to ensure a clean source of truth.
- Platform Configuration: Build, test, and launch complex automated workflows, segmentation rules, and lifecycle journeys within enterprise marketing clouds (such as Adobe Journey Optimizer, HubSpot, or Salesforce Marketing Cloud).
- Campaign Enablement & QA: Act as the technical back-end expert for marketing campaigns, ensuring proper tracking, lead routing, and database hygiene before deployment.
- Stack Performance & Compliance: Conduct regular system audits to clean up outdated data, manage user permissions, and ensure compliance with global data privacy regulations (GDPR/CCPA/CASL).
- Technical Advisory: Collaborate with internal teams and clients to translate marketing strategies into scalable, technical platform setups.
- Process Documentation: Maintain clear documentation of system architecture, operational workflows, and technical training guides for end-users.
- Journey Architecture: Design campaign workflows, lead lifecycle processes, customer journeys, and audience segmentation strategies.
- Conduct regular system audits to clean up outdated data, manage user permissions, and ensure compliance with global data privacy regulations (GDPR/CCPA/CASL).
- Collaborate with internal teams and clients to translate marketing strategies into scalable, technical platform setups.
- Maintain clear documentation of system architecture, operational workflows, and technical training guides for end-users.
Requirements
- 2-4 years working in Marketing Operations, Marketing Technology, CRM, Digital Analytics, or Consulting.
- Experience with one or more enterprise marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Iterable, Bloomreach, Segment, etc.).
- Strong understanding of digital marketing, customer journeys, attribution, analytics, and campaign execution.
- Experience working directly with clients or business stakeholders.
- Familiarity with APIs, integrations, data models, or SQL is an asset, but not required.
- Experience with GA4, Adobe Analytics, Looker Studio, Tableau, or Power BI.
- If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.
- Detail-oriented problem-solver who can diagnose software logic errors and optimize workflows.
- Basic understanding of web fundamentals (HTML/CSS) as it relates to asset creation and template troubleshooting.
- Strong analytical and problem-solving skills.
- Excellent organizational and communication skills, with the ability to manage multiple projects concurrently.
- Perks and Benefits
- Comprehensive Health & Wellness Benefits Package
- Socials, Outings & Retreats
- Retirement Planning
Compensation
- Annual tech & travel allowance
Benefits
- Parental Leave Program
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