Umusic
Director, Owned and Operated Content Strategy
New York, New York · Director
Sponsorship not specified$63k-$145kDetected 1 day ago
AlgorithmsProject ManagementContent MarketingCRMVideo ProductionPhotographyLeadershipCommunication
About the role
- An architect who still knows how to and is willing to swing the hammer.
- Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
- For more information, please click on the following links.
Responsibilities
- We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
- We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
- Develop and oversee content strategies that maximize audience growth, engagement, artist discovery, and cultural relevance while supporting overall label and artist marketing objectives.
- Manage relationships with external content agencies and strategic partners, ensuring alignment with REPUBLIC Collective's creative standards, performance goals, and business objectives.
- Build best practices, reporting frameworks, dashboards, and strategic recommendations informed by content performance, audience insights, and evolving digital trends.
Requirements
- 4-6+ years of experience in content strategy, audience development, digital publishing, social media, entertainment marketing, or a related field.
- Strong understanding of social platform algorithms, audience growth strategies, and digital content optimization across TikTok, Instagram, YouTube, Facebook, and emerging platforms.
- Proficiency with content creation, video editing, photo editing software.
- Experience with AI content creation platforms and tools.
- Excellent analytical, strategic thinking, and project management skills with the ability to translate insights into actionable recommendations.
- Experience managing agency relationships and collaborating across multiple internal stakeholders.
- Proficiency with social tracking platforms such as CreatorCore, Co-Brand etc.
- Outstanding communication and presentation skills with the ability to influence cross-functional teams and executive leadership.
Compensation
- $63,010-$145,000
Benefits
- Comprehensive medical, dental, and vision coverage
- Including 100% coverage for out-patient in-network mental health services
- Fertility coverage for eligible medical plan participants
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- Student Loan Repayment Assistance and Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Generous paid parental leave for every type of parent
Company info
- We are UMG, the Universal Music Group.
- We are the world's leading music company.
- In everything we do, we are committed to artistry, innovation and entrepreneurship.
- We're looking for a builder, not simply a manager.
- Someone who can design scalable owned media strategies while remaining close enough to the work to understand the platforms, challenge assumptions, test ideas, and step into execution when needed.
Visa & Work Authorization
- Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
This listing is sourced directly from Umusic's careers page and normalized into a canonical job model.