Abacum
Performance Marketing Manager (Paid)
New York City · Exec
Sponsorship not specifiedDetected 47 days ago
A/B TestingGoogle AdsPerformance MarketingForecastingCollaboration
About the role
- By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
- Headquartered in New York, we have offices in Toronto and Barcelona.
- The number, the spend, and the bets on where paid budget goes next.
Responsibilities
- Abacum is the leading Business Planning solution for finance teams to drive performance.
- We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.
- The paid pipeline number and the full paid budget. You optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions.
- Tracking and attribution hygiene, working with the team on server-side tracking (Stape), product analytics (PostHog), and lead routing (Default), so the paid number you report is one we trust.
- Creative and landing-page collaboration with design and PMM, since the ad is only half the conversion.
- Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
Nice to have
- B2B, fintech, or office-of-the-CFO audience experience
- curiosity about paid placement on AI-answer surfaces
- experience standing up a brand-new paid channel.
- WHY WOULD YOU WANT TO BE OUR NEW PERFORMANCE MARKETING MANAGER...
- You get a real budget, real ownership of a number, and room to experiment instead of a fixed media plan handed down to you.
- For an agency operator, it's the move in-house with the autonomy that usually comes with it.
- NYC or Barcelona both work for the right person, and you'd be plugged into a modern stack and a team that's actively trying new things rather than protecting last year's plan.
- Language courses (English / Spanish)
Compensation
- You've managed $1M+ in annual paid spend and made it produce pipeline.
Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- Medical Insurance
- Access to Meditopia (wellbeing platform)
Company info
- We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
- We are self-reflective and praise diversity of thought.
- We don't justify the end with the means and know where to draw the line.
- We have fun every day.
- Founded in 2020 by two former CFOs, we've grown into a global team of 100+ people across 30+ nationalities.
- We're trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.
- Our mission is ambitious and we can't do it alone - join Abacum as we build the future of Business Planning!
- Good People: We are self-reflective and praise diversity of thought.
Equal opportunity
- We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.
- Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
This listing is sourced directly from Abacum's careers page and normalized into a canonical job model.