Ghc
Senior Product Marketing Manager
KAP Phoenix ASU · Senior · Full-time
Sponsorship not specifiedDetected 31 days ago
Data VisualizationSalesforceCadenceCommunicationCollaborationPublic Speaking
About the role
- We're looking for an experienced and strategic Senior Product Marketing Manager to lead the promotion of Kaplan's US university partner programs to global audiences.
- Based in Phoenix, Arizona - with a special focus on our collaboration with Arizona State University - you'll lead the charge in connecting thousands of international students with top-tier US education.
- This high-impact role sits at the crossroads of marketing strategy, storytelling, and partner collaboration.
Responsibilities
- Own the Product Story
- Build product positioning and messaging frameworks that align with brand values, resonate with international audiences, and drive action.
- Be the Voice of the Partner
- Serve as the primary marketing contact for Kaplan's US university partners - including ASU and others - coordinating with partner marketing teams to align goals, messaging, and joint initiatives.
- Manage relationships with university stakeholders, maintaining a regular cadence of communication and build mutual success.
- Lead Go-to-Market Strategy
- Develop and execute global product marketing strategies that align with partner goals, respond to market dynamics condition.
- Collaborate with in-market teams (China, India, MENA, etc.) to localize messaging and adapt strategy.
- Collaborate Cross-Functionally
- Engage marketing, sales, admissions, and product to share insights, deliver partner updates, and co-create impactful content and campaigns.
Requirements
- Availability to travel domestically and internationally as required.
Compensation
- All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions.
Benefits
- Craft and evolve compelling narratives that differentiate our US university partners in the global education market.
- for specific positions are based on job level, skills, years of experience, and education, among other factors.
- Additionally, certain positions are bonus or commission eligible.
This listing is sourced directly from Ghc's careers page and normalized into a canonical job model.