Risepoint
Senior Search Engine Optimization Manager
US - Remote, USA · Senior
Sponsorship not specifiedDetected 63 days ago
Stakeholder ManagementSEOContent MarketingAuditingLeadershipCommunicationCollaboration
About the role
- You will ensure that every migration is grounded in search demand, user intent, and technical best practices to minimize risk and unlock performance gains post-launch.
Responsibilities
- SEO Migration Leadership & Execution - Lead SEO strategy for multiple simultaneous website migrations across a portfolio of university partner sites.
- Own and deliver key migration artifacts including site maps, URL and redirect mapping, redirect logic and QA validation processes.
- Partner with Content teams to ensure migrated and net-new content supports topical authority and performance goals
- SEO & AEO Optimization - Drive on-page optimization strategies across migrated and existing content, including metadata, internal linking, and entity alignment.
- Implement strategies to improve visibility in AI-driven search environments, including generative engines and answer-based experiences
- Technical SEO & Platform Optimization - Partner with Engineering, MarTech, and Front-End teams to ensure the new platform supports SEO best practices at scale.
- Partner with Content, UX, CRO, Paid Media, and Analytics teams to ensure integrated migration initiatives and optimization strategies that drive discoverability, engagement, and conversion
- Strong experience developing information architecture, site maps, and content strategies aligned to search intent.
- Experience collaborating closely with UX, design, and engineering teams to influence site experience and performance.
- Experience improving CMS/DXP templates and components at scale. Experience building repeatable frameworks, playbooks, or governance models for large-scale digital initiatives.
Requirements
- We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service.
- Your expertise will guide end-to-end migration planning, including information architecture recommendations, site mapping, URL mapping, redirect strategy, and content auditing (retain, refresh, retire).
Skills
- Define and operationalize scalable migration frameworks, playbooks, and governance models.
Benefits
- Demonstrated improvements in template performance, technical SEO health, and scalability of optimization efforts.
- Experience working in higher education, or similarly complex, multi-brand ecosystems
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