Outschool

Outschool

Senior Performance Marketer, Paid Search (3-Month Contract to Hire)

Remote (U.S.) · Senior · Contract

Sponsorship not specified$122k-$152kDetected 8 days ago
SEOSEMGoogle AdsWritingPerformance MarketingLeadershipMentoring

About the role

  • This is a 3-month contract role with the intention to convert to full-time based on performance and fit.
  • You'll sit within our performance marketing team and report to the Head of Growth.
  • This is a hands-on execution role for someone who is equally comfortable in the weeds of campaign management and in front of leadership sharing data-driven recommendations.

Responsibilities

  • Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals
  • Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports
  • Reduce repetitive manual work over time by building more scalable workflows, even if that starts simple
  • Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency
  • Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners
  • Partner with the Senior Performance Marketer owning paid social and teams to ensure messaging consistency and share learnings across channels
  • Own Paid Search & Emerging Ad Channels
  • Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene
  • Drive Performance Analytics

Requirements

  • Familiarity with incrementality testing and MMM in the context of search
  • Experience with international/global search campaigns and localization strategies
  • Familiarity with how AI Overviews are reshaping the paid/organic interplay
  • Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada, unless specifically indicated otherwise.

Skills

  • 3-5 years of hands-on performance marketing experience with a primary focus on paid search
  • YouTube Ads experience (TrueView, Demand Gen, or video-forward PMax)
  • Strong command of keyword architecture, match type strategy, and Quality Score optimization
  • Demonstrated experience using AI tools to increase productivity and scale output
  • Solid grasp of conversion tracking, attribution, and tag management (Google Tag Manager experience preferred)
  • Comfortable operating independently and managing multiple priorities in a fast-paced, high-growth environment
  • Strong ad copywriting sensibility with a self-starter approach to testing
  • Landing page judgment -- can spot what's killing conversion and brief a fix
  • Experience in B2C, edtech, or ecommerce is a plus
  • Bachelor's degree in marketing, business, or a related field preferred
  • Other considerations:
  • Microsoft Advertising (Bing Ads) experience

Compensation

  • Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living.
  • In addition to base compensation, this role is eligible for equity and benefits.
  • This is a 3-month contract role, with an anticipated hourly rate of $75.00, with the intention to convert to full-time based on performance and fit.
  • This role is available in the following US Pay Zones:
  • US Tier 1: $121,600 - $152,000
  • US Tier 2: $103,360 - $129,200

Benefits

  • Generous PTO and family leave policies
  • Please note benefits and perks may vary for employees based outside of the US and Canada.

Company info

  • Outschool's mission is to inspire kids to love learning.
  • In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners.
  • Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education.
  • By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.
  • We've made significant strides since launching our marketplace of live online classes in 2017.
  • Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019.
  • Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community.
  • We're proud to have served over 1.5M passionate learners with more than $100M in annual bookings.
  • Driving disruptive, positive change in education is rewarding and hard.
  • Outschool team members are encouraged to challenge themselves, take risks, and grow in their careers.
  • We look for talented people whose sense of urgency, innate curiosity, and determination to drive impact will help Outschool achieve outsized results in pursuit of our mission.
  • We invite you to be part of an ambitious team dedicated to ensuring every learner can navigate the future with curiosity, resilience, and a love of learning.
  • We're looking for a Senior Performance Marketer, Search to own and scale our Google, Bing and ChatGPT program as a dedicated, high-impact channel.

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This listing is sourced directly from Outschool's careers page and normalized into a canonical job model.