Lark Health
Senior Channel Marketing Manager
Remote - United States · Senior
Sponsorship not specifiedDetected 85 days ago
CRMAccount ManagementLeadershipCommunicationProblem SolvingAdaptability
About the role
- We're seeking a dynamic and strategic Senior Campaign Marketing Manager to lead our fast-paced Consumer Marketing strategy and execution, with a critical focus on commercial plans and Medicare program populations, maximizing patient enrollment across both commercial and government-sponsored segments.
- In this pivotal role, you'll be a central figure in defining and executing Lark's ambitious growth strategies within the commercial plans and Medicare programs, including Medicare Diabetes Prevention Program (MDPP) and CMS ACCESS, driving enrollment and engagement from new and existing partner populations.
- You will develop and execute audience-specific campaigns that reflect a deep understanding of the distinct needs, communication preferences, and regulatory constraints of both commercially-insured members and Medicare beneficiaries.
Responsibilities
- Partner Strategy & Engagement: Lead marketing representation in critical external commercial plan partner meetings, confidently sharing strategic campaign updates, enrollment performance insights, and proactively addressing partner needs and challenges specific to their member base.
- Plan-Specific Asset Development & Management: Collaborate closely with account management and directly with external partners to proactively define, develop, and deliver essential marketing assets, including campaign design and content (e.g., mailers, digital ads, web content), that resonate with members and align with their unique communication channels and compliance requirements.
- Enrollment Campaign Ownership: Own the end-to-end execution of high-impact consumer enrollment campaigns specifically designed for commercial and Medicare plan members, driving new user acquisition and activation.
- Support the Account Management: Partner closely with AM teams to respond to client marketing requests and optimize campaigns to meet partner expectations, including occasional client-facing meetings.
- Advanced Performance Analytics & Enrollment Insights: Lead campaign performance tracking across daily to quarterly cadences, with a focus on enrollment and engagement metrics.
- Compliance & Governance: Partner closely with legal and other stakeholders to ensure that all marketing materials consistently comply with government regulations and compliance requirements.
- You'll own end-to-end execution of consumer-facing campaigns, from awareness to enrollment, engagement, and retention, including campaign design, content development, QA, launch, and performance reporting.
Requirements
- Marketing Leadership: Extensive experience in channel, lifecycle, and CRM marketing, ideally within commercial plans and Medicare programs.
- Marketing Automation Proficiency: Hands-on experience with marketing automation platforms, especially in managing member journeys and driving enrollment.
- Hands-on experience with marketing automation platforms, especially in managing member journeys and driving enrollment.
Nice to have
- Extensive experience in channel, lifecycle, and CRM marketing, ideally within commercial plans and Medicare programs.
Skills
- Strong analytical skills with a focus on enrollment funnel performance and conversion optimization.
Compensation
- The specific salary offered to a candidate will depend on various factors, including their location, job level, and verified job-related knowledge, skills, and experience.
Benefits
- At Lark Health, we're leading the way into a new era of cardiometabolic care, leveraging advanced AI techniques-including deterministic and generative models-to provide scalable, affordable, and compassionate care.
- We help our healthcare partners manage over 30 million lives and prevent conditions like obesity, hypertension, type II diabetes, and behavioral health.
- Our platform delivers real-time personalized counseling and health monitoring for each patient.
- In addition to a comprehensive benefits package, candidates may be eligible for additional compensation, such as participation in a bonus program and stock awards, where applicable.
- DTC & Enrollment Leadership: Track record of leading direct-to-consumer campaigns that deliver measurable enrollment and activation in complex healthcare environments.
Company info
- We believe that diverse teams foster innovation and add to our mission-driven culture.
Equal opportunity
- Lark is an Equal Opportunity and Affirmative Action Employer.
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