Murad
Specialist - Paid Media, Growth Marketing
El Segundo, CA · Mid
Sponsorship not specified$75k-$90kDetected 97 days ago
Project ManagementGrowth MarketingPerformance MarketingLeadershipCommunicationCollaboration
About the role
- The ideal candidate is both analytical and creative, with expertise in digital channels that prioritize reach, engagement, and audience growth.
- The exact base salary is determined by various factors, including experience, skills, education, geographic location, and budget.
Responsibilities
- Drive the planning, execution, and optimization of paid media campaigns focused on brand awareness and consideration objectives.
- Manage campaigns across key channels with thoughtful targeting strategies that deliver reach across new consumer segments.
- Monitor performance and optimize distinct KPIs for each stage of the funnel, including reach, impressions, video completion rate, engagement, and cost efficiency.
- Implement A/B tests across audiences, creative formats, and placements to improve campaign performance.
- Partner and manage agencies to drive flawless execution of all campaigns and reporting at both the strategic and tactical levels.
- Partner with Brand, Creative, and Consumer Engagement teams to organize creative needs to drive synergies across consumer facing touchpoints.
- Own and manage paid media campaign budgets, including building proposals with KPIs and ensuring campaigns are delivered to plan.
- Track campaign performance and develop regular reports on awareness and engagement metrics.
- Support post-campaign analysis and share learnings with marketing and leadership teams.
- Analyze incrementality testing frameworks (e.g. conversion lift, brand lift studies) to validate the impact of upper-funnel investment.
Requirements
- 3-5 years of experience in paid media, digital marketing, or brand marketing, preferably in beauty, fashion, or consumer verticals.
- Experience managing campaigns across platforms such as Meta, TikTok, YouTube, and Google Display
- experience with programmatic channels.
Compensation
- The exact base salary is determined by various factors, including experience, skills, education, geographic location, and budget.
- The expected base salary for this position is $75,000 to $90,000.
Benefits
- Unlimited Paid Time Off
- Medical, Dental, Vision Insurance
This listing is sourced directly from Murad's careers page and normalized into a canonical job model.