Hometap

Senior Manager, Search Marketing

Boston (Remote) · Senior

Sponsorship not specifiedDetected 83 days ago

A/B TestingSEMGoogle AdsBudgetingCustomer SupportCadenceLeadershipCommunicationCollaborationPublic Speaking

About the role

We work hard, and have some fun along the way, too.
You don't have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we've been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more!

Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising, from campaign architecture to bidding logic to ad copy strategy
Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management
own the ongoing A/B testing and optimization cadence
Scale the program intelligently: find efficiency where others haven't looked, and build a case for incremental investment when the data supports it
Build and maintain measurement frameworks that account for Hometap's longer, offline-influenced conversion cycle - from click to completed investment - and use lagged conversion data to inform real-time optimization decisions
Partner with Analytics, and other teams to integrate downfunnel performance signals into search bidding, budgeting, and channel strategy
Manage and hold accountable agency partners and platform relationships (Google, Microsoft, and key SEM tooling vendors), setting clear expectations and measuring against them
A demonstrated track record of scaling a paid search program (ideally during a build phase), including the ability to identify and capture new pockets of growth
Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization cadence
A data-first mindset paired with the judgment to act under uncertainty; you build your own measurement frameworks, pressure-test assumptions, pull your own data, and know the difference between signal and noise

You combine deep technical fluency with strong analytical instincts, and you know how to turn data into decisions that improve CPL, conversion rate, and business outcomes.
You work well across Growth, Brand/Creative, and Product, communicate performance clearly to leadership, and show up to cross-functional conversations with a real perspective to share.

Fintech, financial services, or other high-consideration consumer category experience

Manage a $10-30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment targets
7+ years of hands-on paid search experience, including at least 3 years managing programs of $5M+ in annual spend - ideally with experience scaling a program toward the $10-30M range
The salary range for this role is $140,000 - $155,000, depending on your experience, skills, location, and other factors.

Experience in categories where consumer education is part of the search challenge - products or services where you're meeting searchers mid-consideration, not just capturing bottom-of-funnel demand
You'll also receive meaningful equity, so you can share in our growth and success.
We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge.
Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell.

Hometap is on a mission to make homeownership less stressful and more accessible.
Interested in joining us on our mission to make homeownership less stressful and more accessible?

This listing is sourced directly from Hometap's careers page and normalized into a canonical job model.