Public Consulting Group
Senior Lifecycle Marketing Manager
New York, New York · Senior
Sponsorship not specified$140k-$170kDetected 61 days ago
HTMLCSSSQLData VisualizationA/B TestingWriting
About the role
- We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com.
- This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle.
- The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving.
Responsibilities
- Lead and execute lifecycle strategy for onboarding, optimizing for first-time investments and multi-product adoption.
- Own the strategy, messaging, and technical success of all onboarding-related user messaging.
- Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
- Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
- Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
- Excellent writing skills and deep knowledge of email design best practices
Requirements
- 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
- Expertise in lifecycle marketing tools, preferably Braze
- Experience running successful A/B tests optimizing new user conversion.
- Strong understanding of attribution models, incrementality testing, and marketing analytics.
- Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
- Strong preference for candidates with experience in fintech.
Compensation
- Competitive salary and equity
Benefits
- Competitive salary and equity
- Comprehensive health, dental, and vision plans
- Generous PTO and parental leave policy
- We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression.
- SQL, JSON, and webhook expertise a bonus
Company info
- Public is the long-term investing platform.
- Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul.
- Launched in 2019, Public has been trusted with billions in assets of affluent investors.
- Headquartered in New York City, it's raised over $400M from investors like Accel and Tiger Global.
- What We're Looking For:
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