e.l.f. Beauty

Manager, Paid & Retail Media

New York, NY · Principal · Full-time

Sponsorship not specified$80k-$110kDetected 159 days ago

SEMProblem SolvingCritical Thinking

About the role

The Media Manager will partner with agency and internal cross-functional teams to develop and execute impactful paid media strategies that drive brand visibility, performance, and a seamless consumer journey across e.l.f. Beauty and retail channels.
This role owns day-to-day paid media execution and optimization while ensuring media investments drive measurable ROI and support key business objectives.
Working closely with Brand Marketing, Integrated Marketing, Commerce, International, and Finance partners, the Media Manager helps bring campaigns to life across digital and retail ecosystems while continuously identifying opportunities to elevate performance and scale impact.

Develop and execute paid media strategies aligned with brand and commercial objectives across e.l.f. Beauty and retail partners.
Partner with media agencies to build tactical plans, recommend optimizations, and test new platforms and growth opportunities.
Collaborate cross-functionally with Brand, Integrated Marketing, Commerce, Sales, and International teams to ensure media plans support campaign and business goals.
Develop campaign briefs for creative and agency partners that incorporate media best practices and performance learnings.
Identify trends, insights, and whitespace opportunities to drive incremental performance and business growth.
Manage day-to-day campaign execution with agency partners across multiple channels and markets.
Partner closely with agencies and vendors to maximize ROI through ongoing optimizations and testing strategies.
Collaborate with internal analytics teams and agency partners to measure campaign performance and optimize media investments.
Lead weekly, monthly, and campaign wrap reporting to deliver clear insights and actionable recommendations.

Bachelor's degree required.
5+ years of paid media experience, with agency background required.
Proven experience across Affiliate, Paid Search, Shopping, Paid Social, and Display channels.
Advanced analytical skills with the ability to translate quantitative and qualitative data into actionable business insights.
Intermediate to advanced proficiency in Microsoft Excel.
It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day

https://www.elfbeauty.com/work-with-us
We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5.

This listing is sourced directly from e.l.f. Beauty's careers page and normalized into a canonical job model.