Ramp

Ramp

Lead Product Marketing Manager - Verticals

New York, NY (HQ) · Senior · Full-time

Sponsorship not specifiedDetected 30 days ago
Product ManagementProduct StrategyAccountingQuickBooksProcurementERPResearchCommunicationAccounts PayableNetSuite

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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About the role

  • This is not a content-only, campaign-only, or sales-enablement role.
  • market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention.

Responsibilities

  • Set the vertical portfolio strategy. Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.
  • Own the vertical business number. Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
  • Build industry-specific, cross-product narratives. Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.
  • Own GTM strategy end to end. Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.
  • Lead market-facing programs. Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters.
  • Make Sales better at winning. Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products.
  • Build the customer and partner feedback loop. Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.
  • Create the verticalization playbook. Build a repeatable method for taking a vertical from market signal to product requirements, GTM package, measurable growth motion, and scaled investment.
  • Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market. You should arrive with a strong point of view on verticalization.

Requirements

  • 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
  • Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.
  • You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision.
  • You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting.

Nice to have

  • Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.
  • Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct.
  • Experience marketing a multi-product platform rather than a single point solution.
  • Budget for intra-office travel
  • 401(k), including employer match on contributions made while employed by Ramp
  • Virtual GP and at-home care via eMed x Livi
  • If you are being referred for the role, please contact that person to apply on your behalf.
  • Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Compensation

  • Fertility HRA (up to $10,000 per year)

Benefits

  • Centralized home-office equipment ordering
  • Health and wellness stipend
  • Weekly coffee stipend
  • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
  • One Medical annual membership
  • Relocation expense coverage to NYC or SF (if needed)
  • Group medical, dental, and vision coverage through Sun Life
  • Life, AD&D, and disability coverage
  • Fertility drug coverage (up to $4,000 lifetime)
  • Group Retirement Plan with employer match (RRSP + DPSP)
  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
  • Employee Assistance Program and virtual care through Lumino Health

Company info

  • We are hiring a Lead Product Marketing Manager, Verticals to turn those differences into a durable growth advantage.
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This listing is sourced directly from Ramp's careers page and normalized into a canonical job model.