Novo
Senior Product Manager, Growth
New York · Senior
Sponsorship not specifiedDetected 35 days ago
LLMsA/B TestingProduct ManagementProduct StrategySEOGrowth MarketingCadenceResearchLeadershipProblem Solving
About the role
- This is a high-impact, high-visibility role with significant exposure to leadership, product, growth marketing, and our customer base.
Responsibilities
- Develop and execute a growth product strategy aligned with Novo's mission, growth objectives, and unit economics.
- Serve as a key strategic partner to the executive, product, and growth marketing teams, providing data-driven insight to guide major business decisions.
- Own the full growth funnel across acquisition, activation, conversion, monetization, and retention, with a clear view of how each stage drives unit economics (LTV, CAC, and payback).
- Design, run, and scale a rigorous A/B testing and experimentation program, including landing pages, messaging, onboarding, pricing, and personalization.
- Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments and turn learnings into durable, scalable product features.
- Drive retention and stickiness by increasing the number of Novo products each customer uses, deepening engagement, and ensuring real value is transacted rather than relying on incentives or short-term lock-ins.
Requirements
- Strong understanding of growth fundamentals across the full funnel - acquisition, activation, conversion, monetization, and retention - and how they connect to LTV, CAC, and payback.
- Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis, with the judgment to know when data is conclusive versus directional.
- Experience giving products a clear point of view and value proposition, and aligning growth initiatives to long-term strategy rather than short-term tactics.
- Familiarity with modern discovery and awareness channels - including SEO, AEO/LLM-driven search, organic, affiliate, and content - is highly desirable.
- Ability to thrive in a fast-paced, evolving startup environment.
Nice to have
- advanced degree or relevant analytical/technical background preferred.
- Bachelor's degree required
Skills
- Establish scalable systems, tools, and processes for experimentation and growth that grow with the company.
Benefits
- Establish honest, market-comparable definitions of churn, retention, and cohort health, redefining metrics where current measurement flatters the numbers.
Company info
- Novo is a venture-backed fintech that simplifies banking for small businesses.
- Since our Fall 2018 beta launch, we've expanded offerings from free checking accounts and debit cards to lending products, business tools (invoices, bookkeeping, and more), and integrations.
- Today, Novo is a powerfully simple banking platform that serves over 250,000 small businesses.
- In addition to providing smart tools built for entrepreneurs to better run and grow their businesses, Novo has processed billions in transactions in partnership with a number of established banking partners.
- Our vision is to be the go-to platform serving small businesses - from launch to everyday - so business owners can focus on growing, while Novo provides seamless money movement, money storage, and access to capital.
- We'd like to look back 5-10 years from now and know that we helped new generations of small businesses succeed because of the work we did at Novo.
- Novo raised $170 million in venture capital and is backed by leading investors, including Stripes, Valar Ventures, Crosslink Capital, and Notable Capital (formerly GGV).
- Learn more at https://www.novo.co.
- Give Novo's products a clear point of view - defining who each product is for, what value it delivers, and why it resonates - so we serve the right customers rather than building for everyone and no one.
- Lead Novo's approach to AI-driven discovery and AEO/LLM search, ensuring the brand and products surface accurately and favorably as customers increasingly research and compare options through AI assistants.
This listing is sourced directly from Novo's careers page and normalized into a canonical job model.