Realtor.com Careers

Senior Data Scientist, CRM & Personalization

Austin, Texas, United States · Senior

Sponsorship not specifiedDetected 2 days ago

PythonSQLMachine LearningData AnalysisData EngineeringData ScienceData VisualizationStatisticsAccessibilityMarketing AnalyticsCRMLead GenerationCommunicationProblem Solving

About the role

1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
The Senior Data Scientist, CRM Marketing, will be a key driver of data-informed customer relationship management strategies focusing on the Seller and Owner verticals.
The ideal candidate will possess a strong analytical background, excellent communication skills, and a passion for leveraging data to solve complex business challenges in a dynamic real estate environment.

Responsibilities

Develop and implement data-driven CRM marketing strategies including segmentation, targeting, and personalization initiatives.
Build sophisticated segmentation models to identify and target potential audiences for specific seller/owner projects based on various data sources.
Design and execute personalized communication strategies and campaigns for consumers in both the Seller and Owner sectors.
Collaborate on the integration of CRM data with other relevant platforms to create a holistic view of the customer.
Establish KPIs and develop analytical frameworks to measure the effectiveness of CRM marketing campaigns across both business units, providing actionable insights for optimization.
Collaborate with Data Engineering and IT teams to ensure data quality, accessibility, and the development of necessary data infrastructure.
Partner with Marketing Managers to understand their specific needs and develop tailored analytical solutions.
Proven experience in developing and implementing data-driven marketing strategies, including segmentation, targeting, and personalization.

Nice to have

Bachelor's or Master's degree in a quantitative field such as Data Science, Statistics, Mathematics, Computer Science, Economics, or a related area.
5 years of related experience, with 2+ years as a Data Scientist, preferably with a focus on marketing analytics or CRM.
Experience with CRM platforms (e.g., Cordial, Braze) and marketing automation tools.
Excellent SQL skills and experience working with large datasets.
Proficiency in programming languages commonly used for data analysis (e.g., Python, R).
Strong data visualization skills and experience with tools such as Tableau or Power BI.
Excellent communication and presentation skills, with the ability to explain complex technical concepts to non-technical audiences.
Strong problem-solving and analytical skills with a demonstrated ability to translate data into actionable business insights.

Skills

Recognized as the No.

Benefits

Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
Flexible Time Off
8 hours of paid Volunteer Time off
Tuition Reimbursement program for degreed and non-degreed programs
Student Debt Retirement Savings Match program
Realtor.com is committed to investing in the health and wellbeing of our employees and their families.
Strong proficiency in statistical modeling, machine learning techniques (e.g., regression, classification, clustering), and data mining.

Company info

For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

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