Resident

Resident

Senior Brand Manager - DTC

Remote (USA) · Senior

Work authorization required$110k-$140kDetected 8 days ago
Data ScienceA/B TestingCRMPerformance MarketingSupply ChainCadenceShopifyLeadershipCommunicationCollaborationPublic Speaking

About the role

  • Ashley Digital is hiring a Senior Brand Manager to serve as the manager of two of our growth brands.
  • The Senior Brand Manager will act as the connective tissue across Global Supply Chain, Growth & Marketing, Product, and CRM to translate strategy into shipped work.
  • The ideal candidate is a commercially sharp, e-commerce-native operator who knows how to use data, testing, and a high-scale DTC platform to move the metrics that matter - revenue, margin, AOV, and attach rate.

Responsibilities

  • Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate.
  • Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel.
  • Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising.
  • Lead without authority - align cross-functional partners on priorities, unblock workstreams, and keep execution moving.
  • Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments.
  • Own how each brand shows up in the world - visually, editorially, and competitively.

Requirements

  • 5+ years of e-commerce experience, ideally in DTC brand management, merchandising, or growth, with a track record of expanding scope and commercial responsibility.
  • Demonstrated ability to drive measurable business outcomes - revenue growth, margin improvement, attach rate, conversion - through merchandising, experimentation, and cross-functional execution.

Nice to have

  • Proven success operating in complex, multi-stakeholder organizations at the intersection of merchandising, growth, supply chain, and product.
  • Excellent analytical skills, with a demonstrated ability to use data to guide prioritization and trade-offs.
  • Confident communicator, comfortable presenting to senior leadership and cross-functional stakeholders.
  • Bias toward action and experimentation, balanced by sound judgment on what's worth testing.
  • Shopify experience a plus
  • background in mattress, furniture, or home categories a plus.

Compensation

  • Competitive salary
  • For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com

Benefits

  • Health, Vision & Dental Insurance
  • HSA company contributions
  • "Take what you need" PTO
  • Wellness benefits
  • Ashley Digital is proud to be a remote-first company and maintains policies to support our unique flexible work location culture.

Company info

  • THE BIGGEST NAME IN HOME.
  • THE BOLDEST TEAM IN E-COMMERCE.
  • Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world.
  • As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself.
  • Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint.
  • If you've shopped online for a mattress in the last decade, there's a good chance you've already experienced our award-winning Nectar Sleep and DreamCloud.
  • We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings.
  • Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day.
  • While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role.
  • As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role.
  • We reserve the right to deny relocation requests post-hire for any reason.
  • Ashley Digital participates in E-Verify.

Visa & Work Authorization

  • To be considered for this remote opportunity, you must reside and be authorized to work within the United States.
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