The Weather Channel

The Weather Channel

Yield Analyst

New York, NY, United States

Sponsorship not specifiedDetected 4307 days ago
Project ManagementSalesForecastingResearchCommunicationOrganizational Skills

About the role

  • Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day.
  • Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks.
  • The Weather Channel online reach 60 million unique Web consumers each month.

Responsibilities

  • Build impression and revenue models to provide forecast across multiple platforms and targets
  • Help develop operational and executive dashboards to drive informed decision-making across the company
  • Manage inventory reports and communicate inventory landscape across business unit stakeholders, including digital sales, ad operations, finance, research, and ad product, etc.

Requirements

  • Bachelor's Degree or Higher
  • Possesses Working Knowledge of the Advertising &/or Internet Industries
  • Minimum 1-2 years Sales or Related Media Experience, Including Internships
  • Familiarity with YieldEx, Lotame, Operative and/or Salesforce.com
  • Experience Working with Ad Sales Pricing Policies and Guidelines
  • Excellent Organizational Skills, Ability to Prioritize Work and Meet Deadlines
  • The candidate must understand the business model of digital advertising, have excellent analytic skills, and possess expertise in manipulating, analyzing and reporting on data from various sources and tools.
  • The qualified candidate must have a strong understanding of business processes, adapt quickly in an ever-evolving environment, and is capable of thinking out of the box and providing creative solutions.

Company info

  • Company Description
  • The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital (weather.com, mobile and tablet applications) and Weather Services International (WSI).
  • This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps.
  • TWC has the No.1 app on all smartphones and is the second most used app on all smartphones.
  • WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
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This listing is sourced directly from The Weather Channel's careers page and normalized into a canonical job model.