ABA
Senior Director, Web Content and Strategy
US DC Main Office · Director
Sponsorship not specified$160k-$170kDetected 12 days ago
Machine LearningAccessibilityProject ManagementStakeholder ManagementSEOContent MarketingBusiness DevelopmentCustomer SupportLeadershipCommunication
About the role
- The position plays a key leadership role in the transition to and optimization of ABA's enterprise content management system, helping establish scalable content and governance practices.
- It also champions ABA's web personalization strategy and identifies opportunities to leverage AI, analytics, and automation to improve content performance, findability, and operational efficiency.
Responsibilities
- Develop and execute data-driven content strategies that support user needs, advance business objectives, and deepen member engagement across ABA's digital.
- Maintain visibility into upcoming content cycles, marketing campaigns, member communications, and business-unit priorities to ensure the web team can proactively plan, sequence, and prepare content updates, personalization opportunities, and production support.
- Champion ABA's evolving web personalization strategy by partnering with marketing, technology, UX, and business stakeholders to leverage CMS capabilities, audience segmentation, behavioral data, and campaign priorities to deliver more relevant digital experiences.
- Play a lead strategic role in ABA's transition to and optimization of a new enterprise content management system, helping define how components, templates, workflows, taxonomy, and digital asset management capabilities are used to scale high-quality content production.
- Serve as the web team's strategic lead for the organization-wide Workfront integration initiative, partnering with internal stakeholders and an outside consultant to integrate web content workflows, intake processes, approvals, campaign planning, and reporting into a more standardized, scalable operating model.
- Provide strategic oversight of the team's Adobe Workfront intake process for new web projects, ensuring requirements gathering, scope definition, level-of-effort assessment, and prioritization practices support efficient web production and effective use of resources.
- Guide the optimization of Adobe Workfront request queues, intake forms, and submission workflows in partnership with direct reports, internal stakeholders, and implementation partners to ensure web projects enter production with complete, actionable, and appropriately prioritized information.
- Partner with UX designers, developers, and internal stakeholders to continuously refine site architecture, taxonomy, navigation, and content models so information is intuitive, discoverable, scannable, and optimized for digital consumption.
- Oversee a structured system of automated and manual content audits to reduce redundant, outdated, or low-value content; retire content that no longer serves user or business needs; optimize underperforming content; and ensure adherence to accessibility, governance, and brand standards.
- Collaborate closely with internal communications, marketing, business units, and subject matter experts to ensure digital content is accurate, cohesive, high-quality, brand-aligned, and optimized for audience needs and business priorities.
Requirements
- Marketing and /or Business Development experience required.
- Strong knowledge of digital content strategy, information architecture, taxonomy, content modeling, and user-centered digital experience best practices.
- Demonstrated experience leading content strategy and governance for enterprise CMS platforms, including Sitecore and/or comparable systems.
- Ability to provide strategic oversight for CMS production workflows, web requests, intake processes, prioritization, and cross-functional delivery.
- Experience using web analytics, search data, SEO insights, and content performance metrics to inform strategy, prioritization, and continuous improvement.
- Working knowledge of AI-enabled content tools, automation, semantic search, tagging, and emerging digital content technologies.
- Experience with Adobe Workfront or comparable project/work management platforms, including request queues, intake forms, workflow design, prioritization, and reporting.
Nice to have
- has Extraordinary People
- ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry.
- has Unmatched Scope and Scale
- ABA's unparalleled information and services keep members current, knowledgeable and prepared.
- is Impact-Driven
- ABA has a proven record of bringing about positive change for our members and the industry.
- We take action and achieve results.
- business development or IT-related degree preferred.
Compensation
- $160,000.00 - $170,000.00
- $129,220.00 - $178,930.00 - $228,640.00
Company info
- ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!
Equal opportunity
- American Bankers Association (ABA) is an Equal Opportunity employer.
This listing is sourced directly from ABA's careers page and normalized into a canonical job model.