Forter
Senior Product Marketing Manager
United States - New York · Senior
Sponsorship not specified$157k-$185kDetected 15 days ago
Agentic AIProduct ManagementSalesforceCustomer SuccessCommunicationCollaboration
About the role
- We're looking for a Senior Product Marketing Manager to join our Market Strategy team and help shape how we position and bring our platform to market.
- Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas.
- You will translate field insights into actionable recommendations that help shape our product roadmap.
Responsibilities
- Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates.
- Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator.
- Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap.
- Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate.
- Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates.
- Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator.
- Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback.
- Own the analysis of why we win or lose deals.
- You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate.
- A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done.
Nice to have
- 4+ years of experience in product marketing within B2B SaaS, enterprise software, or analytics. experience targeting retail and commerce organizations is a plus.
- You have a knack for managing multiple high-priority projects in a fast-paced environment.
- Proven Track Record: 4+ years of experience in product marketing within B2B SaaS, enterprise software, or analytics. experience targeting retail and commerce organizations is a plus.
Skills
- Great Place to Work Certification (2021, 2022, 2023, 2024, 2025 )
- Fortune's Best Workplaces in NYC (2022, 2023, 2024 and 2025 )
- Forbes Cloud 100 (2021, 2022, 2023, 2024 and 2025 )
- Anti-Fraud Solution of the Year at the Payments Awards ( 2024 )
- when AI does its job, humans can do theirs better.
Compensation
- $157,000 - $185,000 annually + bonus + equity + benefits
- The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.
Company info
- Commerce is evolving faster than the systems built to support it. Agentic AI is redrawing how people buy. Customer expectations have a new ceiling. And bad actors are evolving alongside every advancement.
- Forter was built to meet this moment - and stay ahead of it.
- We are a human-first, AI-built company. Our technology analyzes patterns across a network of over 2 billion shoppers, delivering identity intelligence across the entire commerce journey - from sign-up to checkout to returns - that protects revenue and unlocks great customer experiences simultaneously. With Forter, businesses know who to trust, whether it's humans or the agents shopping for them. The result: zero friction for the customers who matter. No revenue left behind.
- The world's most trusted brands - Nordstrom, Instacart, Priceline, Adobe, ASOS, and eBay among them - rely on Forter to get this right. Since 2013, we've raised $525M from investors including Tiger Global, Bessemer, Sequoia Capital, and Salesforce Ventures, and today we power commerce decisions for nearly 1 million businesses globally. We're more than fraud, payments and orchestration - we make trust a competitive advantage.
- Commerce is evolving faster than the systems built to support it.
- Agentic AI is redrawing how people buy.
- Customer expectations have a new ceiling.
- And bad actors are evolving alongside every advancement.
- We are a human-first, AI-built company.
- Our technology analyzes patterns across a network of over 2 billion shoppers, delivering identity intelligence across the entire commerce journey - from sign-up to checkout to returns - that protects revenue and unlocks great customer experiences simultaneously.
- With Forter, businesses know who to trust, whether it's humans or the agents shopping for them.
- The result: zero friction for the customers who matter.
- No revenue left behind.
- The world's most trusted brands - Nordstrom, Instacart, Priceline, Adobe, ASOS, and eBay among them - rely on Forter to get this right.
This listing is sourced directly from Forter's careers page and normalized into a canonical job model.