NCL Bahamas
Director, CRM
Miami, Florida · Director
Sponsorship not specifiedDetected 9 days ago
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odds of building a lasting career here
40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
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from this employer's Department of Labor filings
Files H-1B transfers
5 transfer filings in the last year, covering 5 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- This role is accountable for guest-facing communications throughout the guest lifecycle, including promotional, transactional, and win-back communications, and advances personalization and segmentation to make those communications more relevant.
Responsibilities
- Own guest communication strategy across email, push notifications, SMS, and direct mail, establishing the strategy, priorities, and standards for promotional, transactional, and win-back communications throughout the guest lifecycle.
- Build and lead the CRM team responsible for guest communications, establishing clear priorities, accountability, and performance expectations while coaching and developing team members.
- Maximize the effectiveness of spend through thoughtful budgeting and operational management to deliver outcomes as efficiently as possible, with demonstrated ability to track spend, process invoices, and ensure key initiatives are delivered on time and within budget.
- Establish an integrated approach to guest communications that creates consistency across channels and message types and supports a cohesive experience throughout the guest journey.
- Advance personalization and segmentation strategies using guest data and behavior to improve the relevance of communications and offers and drive measurable improvements in guest engagement and retention.
- Partner across Design, Content Strategy and Personalization, and Optimization and Testing to align messaging, creative, offers, and experiences with CRM objectives and incorporate continuous testing and optimization.
- Align CRM priorities with Loyalty, Product, and Content leaders to coordinate strategies, roadmaps, and initiatives and deliver an integrated digital guest experience across functions.
- Lead CRM technology and platform strategy as the business owner for NCL's enterprise marketing automation platform, partnering with Technology to prioritize and expand capabilities that support guest communications, personalization, and business objectives.
- Perform other job-related duties as assigned.
Requirements
- DEGREE TYPE: Bachelor's Degree
- Strong knowledge of enterprise marketing automation platforms and their application to segmentation, journey orchestration, personalization, and guest communications.
- At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent.
- FIELD(S) OF STUDY: Business, Marketing, Computer Science, or related field.
- Experience developing and managing multi-channel customer journeys across email, push notifications, SMS, and direct mail, including promotional, transactional, and win-back communications.
- Experience partnering with Legal and Compliance teams to support consent management, opt-outs, and compliant marketing communications across channels and jurisdictions.
- Ability to use guest data, behavioral insights, segmentation, and testing to develop and optimize relevant communications, offers, and experiences.
Nice to have
- Minimum 6 years of experience in Customer Relationship Management (CRM), lifecycle marketing, or a related discipline, including at least 3 years of experience leading teams.
- Experience using segmentation, behavioral data, and personalization to improve customer engagement, retention, and other measurable business outcomes.
- Experience with Salesforce Marketing Cloud (Salesforce Agentforce Marketing) or a comparable enterprise marketing automation platform.
- Experience operating within a matrixed organization and driving outcomes through cross-functional partnerships and influence.
- Experience within travel, hospitality, cruise, retail, airlines, or another consumer-focused business with complex customer journeys preferred.
Skills
- Strong analytical skills with the ability to evaluate CRM performance and connect channel metrics to broader guest and business outcomes.
- Ability to translate CRM strategies into clear roadmaps, priorities, and measurable business outcomes.
Company info
- Regent Seven Seas Cruises
- It is Norwegian Cruise Line Holding's policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
- The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.
- They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
- All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
- Brand Overview
- Norwegian Cruise Line
- Oceania Cruises
- New Releases
- Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands.
- The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
- Launch push notifications and SMS to expand our communications capabilities as part of our broader guest communications strategy.
Visa & Work Authorization
- Experience partnering with Legal and Compliance teams to support consent management, opt-outs, and compliant marketing communications across channels and jurisdictions.
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This listing is sourced directly from NCL Bahamas's careers page and normalized into a canonical job model.