PROS
Director, Public Relations & Thought Leadership
USA TX Houston Virtual · Director
Sponsorship not specifiedDetected 31 days ago
Agentic AIStrategic CommunicationsSalesCustomer SuccessLeadershipCommunicationAdaptability
About the role
- Product Marketing and Customer Marketing report into this role.
- The Director operates within a hybrid PR model, directing an external agency on media execution while owning strategy, narrative, and market impact accountability.
- Reports to the VP of Marketing with both strategic and people management responsibility.
Responsibilities
- PROS, Inc. is the leading offer management provider to the airline industry, helping airlines deliver seamless retail experiences designed to maximize revenue and margin growth.
- Own and evolve the messaging architecture that positions PROS as the AI-driven offer management leader for modern airline retailing
- Maintain consistent articulation of PROS value propositions -- offer excellence, dynamic pricing, AI-driven revenue optimization, and modern airline retailing -- across all market-facing surfaces
- Partner with GTM teams to ensure positioning supports enterprise account progression and ABM priorities across the global airline market
- Own the customer advocacy strategy for PROS Travel, setting the direction for how airline success stories are identified, developed, and activated across PR, thought leadership, and ABM campaigns
- Hold the Customer Marketing team accountable for building and scaling structured programs that activate customer proof points and deliver credible market narratives in support of expansion conversations
- Serve as strategic lead for the external PR agency, setting narrative themes, aligning media priorities, approving messaging, and holding the agency accountable to performance expectations
- Partner with executive leadership on crisis and issues positioning
Requirements
- 12+ years of experience across public relations, product marketing, or strategic communications in enterprise or complex B2B environments
- Deep experience with the airline or travel technology industry is a must
- Proven experience managing PR agencies and driving strategic media positioning
- Demonstrated ability to align messaging to enterprise sales and ABM environments
- To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.
Skills
- Understand core AI concepts and apply them ethically to enhance productivity, insights, and decision-making.
- Explore and apply agentic AI systems, using or managing autonomous agents to streamline workflows and automate tasks.
- Leverage AI tools to boost efficiency, creativity, and innovation in their daily work.
Company info
- We look for every opportunity to create a better PROS and a better experience for our customers - and we hold ourselves accountable.
- We think creatively to find new paths to success - for our people, our customers and our business.
- We are centered on caring for the people, businesses, and communities we serve.
- By optimizing every customer interaction, PROS helps airlines improve revenue performance and quality, increase commercial agility, attract more customers and build lasting loyalty.
- Ensure the team partners effectively with Customer Success to surface measurable outcomes and convert them into credible narratives that reinforce PROS' position with existing airline customers
This listing is sourced directly from PROS's careers page and normalized into a canonical job model.