Shepherd

GTM Engineer

New York City

Sponsorship not specifiedDetected 47 days ago

SparkLLMsA/B TestingSEOSEMEmail MarketingGrowth MarketingOutbound SalesLeadershipMentoringUnderwritingRenewable Energy

About the role

Commercial insurance, especially the retail brokerage channel (which is our distribution channel) is a digitally underdeveloped market.
The standard B2B growth stack (SEO/SEM, ABM, email marketing, paid ads, funnels, retargeting, intent signals, AI-search visibility…) is not something our audiences are used to seeing, which makes it a huge opportunity for us to take advantage of.
Our growth motion should look like an AI company's growth motion: technical, measured, compounding, and far more productive than a traditional marketing team.

Own paid media & ABM: Run paid programs end-to-end - audience strategy, channel mix, budgets, creative, testing, and performance with a heavy focus on ABM campaigns that turn broker activations into submissions.
Build outbound and lifecycle infrastructure: Design and implement broker lifecycle journeys, signal-based triggers, intelligent sequences and plays, and all of the orchestration and wiring to get every broker the right touch at the right time and every Shepherd underwriter the intelligence and enablement they need to be in a position to win.
Improve conversion across the funnel: Build and iterate on landing pages, forms, and website flows to convert traffic from paid, ABM, and organic channels
you'll own experimentation and CRO.
Stand up GEO / AI search: Implement structured data, schema markup, and entity infrastructure so Shepherd shows up where brokers and insureds search, including AI-native surfaces.
Implement marketing automation & attribution: Select and wire the stack (MAP, enrichment, tracking), then build dashboards that clearly show what's working, especially for paid and ABM programs.
High agency and hands-on technically: you don't wait for engineering support to ship a new tool or run a data analysis.
Improve conversion across the funnel: Build and iterate on landing pages, forms, and website flows to convert traffic from paid, ABM, and organic channels; you'll own experimentation and CRO.

4+ years blending growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company.
You are the first amongst your friends and coworkers to have a take on the latest LLM release.
You are all‑in on your craft.

experience in insurtech, fintech, or vertical SaaS.
experience inside an AI-native company and a clear view of what "AI-native growth" looks like in practice.

technical, measured, compounding, and far more productive than a traditional marketing team.
In this role, you will prove that thesis by introducing a modern, high-growth engine to a market where standard B2B playbooks barely exist.
As our GTM Engineer, you will build and own that stack.
You operate like a growth engineer at a frontier
site experimentation, inbound conversion, paid and ABM programs, outbound infrastructure, marketing automation, attribution, GEO/SEO and AI-search entity infrastructure.
You might also have some extra magic gifts for content, social, or building tools.
You're hands-on in our channels and shipping improvements every week.
Shepherd is an AI-native commercial insurance platform transforming how high-hazard industries get covered.
Our mission is to make risk frictionless for the builders and operators shaping the physical world - protecting progress from concept through construction and into decades of operation.
The infrastructure behind the AI boom - data centers, semiconductor fabs, renewable energy assets - has to be built and insured.
But traditional carriers weren't built for this speed:
Complex commercial construction projects routinely wait weeks for a single quote
Legacy carriers rely on static applications and disconnected systems
Brokers chase carriers through calls, emails, and resubmissions

This listing is sourced directly from Shepherd's careers page and normalized into a canonical job model.