Hasbro

Director, Creators & Community

Boston, Massachusetts, United States; United States · Director

Sponsorship not specifiedDetected 27 days ago

SparkLLMsA/B TestingCollaboration

About the role

This is your chance to shape legendary play that lasts a lifetime.
You will architect the strategy, the team, the partnerships, and the infrastructure to make Hasbro one of the most creator-forward companies in entertainment.
This role requires blending big-picture strategic thinking with hands-on craft, activating significant investment in real-time while planning ways to leapfrog.

At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play.
You will own the full creator marketing ecosystem across Hasbro's portfolio - spanning Toys, Games, Licensing & Entertainment (TGL&E).
Define and own Hasbro's creator marketing strategy across the full funnel - from cultural awareness and brand storytelling through to performance, commerce, and conversion - across the entire brand portfolio.
Design partnership models that go beyond one-off campaigns - developing always-on ambassador programs, creator advisory frameworks, and co-development opportunities that deepen creator investment in Hasbro IP.
Lead the evaluation, selection, and management of influencer agencies, talent management firms, creator platforms, and tool vendors - ensuring Hasbro has best-in-class partners and infrastructure to support rapid scale.
Develop and oversee always-on creator programs that sustain brand relevance and fan engagement between major moments - including product seeding, UGC amplification, creator-led storytelling, and community-driven content.
Partner with regional teams to understand regional needs and ensure system is scalable or localization is designed. <span data-ccp-props="{"201341983":0,"335557856":16777215,"335559739"

We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before.
At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.
We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas.
Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
Hasbro is seeking a commercially driven Director, Creators & Community to build and lead our creator marketing function at a pivotal moment of transformation for Hasbro's most iconic brands - think the kind of names that live on store shelves, in living rooms, and deep in pop culture.

This listing is sourced directly from Hasbro's careers page and normalized into a canonical job model.