Bettersleep
Senior Growth Marketing Manager
United States · Senior
Sponsorship not specified$125k-$155kDetected 5 days ago
AlgorithmsA/B TestingGoogle AdsGoogle AnalyticsGrowth MarketingExcelCommunicationTime ManagementOrganizational Skills
About the role
- At BetterSleep, we're on a mission to help the world sleep better.
- With over 85 million downloads, we're one of the most trusted wellness apps globally, helping millions of people fall asleep, stay asleep, and wake up feeling restored.
- This is a team that values speed, ownership, and thoughtful experimentation over doing things because they've always been done that way.
Responsibilities
- You will plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets You will develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency, coming to the table with strategy, not just execution You will collaborate closely with our Data team, helping to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting rather than simply analyzing results You will support in making proactive investment recommendations You will proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement; you will focus on shipping, not just ideating You will continually strive for higher volume and margins with ongoing optimization You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions You will collaborate actively with Creative, Product, and Engineering to drive cross-functional experimentation You will analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment You will take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas You will enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society.
- We're building a marketing organization that's deeply analytical, relentlessly curious, and willing to challenge assumptions in pursuit of better outcomes.
Nice to have
- Experience working with influencers or acting talent Experience integrating ad accounts with Claude MCPs (or similar)
- eager to incorporate AI workflows to improve efficiency Excellent communication (oral and written), time management and organizational skills
Compensation
- In addition to the base salary, this position is eligible for a performance bonus, and extensive benefits.
Benefits
- We're transforming from a content-driven sleep app into a connected sleep-health platform, where design, personalization, and behavioral science come together to create meaningful change in how people experience sleep.
- We're redefining how our marketing engine operates, we're partnering closely with the Product team to drive LTV and not just installs, and we're rethinking how a wellness app solves real-life problems.
- At BetterSleep we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an
- Total compensation is based on several factors - including, but not limited to, type of position, location, education level, work experience, and certifications.
Company info
- We're backed by BetterHelp and Teladoc, which gives us the resources of a public company.
- We are looking for a super-smart, ambitious and analytical performance marketer with a proven track record of acquiring users and delivering growth for a large-scale online mobile app.
Equal opportunity
- Equal Opportunity Employer.
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This listing is sourced directly from Bettersleep's careers page and normalized into a canonical job model.