Anchour

Anchour

Senior Manager, Retention & Lifecycle Marketing

New Gloucester, ME · Senior

Sponsorship not specifiedDetected 4 days ago
Content MarketingBrand StrategyHubSpotLead Generation

About the role

  • Overview We're hiring a Senior Manager of Retention & Lifecycle Marketing.
  • The right person for this role has real opinions about email: what makes a subject line work, why a flow falls apart, where a brand is leaving revenue in their list.

Responsibilities

  • Own retention strategy and results across email, SMS, direct mail, and lifecycle.
  • The portfolio runs from Klaviyo-powered DTC to HubSpot lead gen for financial institutions.
  • One day you're tuning a post-purchase flow for a food & beverage brand; the next, you're building a pre-application nurture for a credit union.
  • You set expectations, run strategic reviews, build roadmaps, and own the conversation about what comes next.
  • Lead and grow the retention team.
  • You'll set the quality bar for our team, and build the process to continue growing the department.
  • Set the MarTech direction: platform selection, attribution requirements, integration specs, in partnership with a dev team that owns implementation.

Requirements

  • You work closely with paid media, creative, account, and dev teams.
  • You know retention programs don't succeed in isolation.
  • 6+ years building and running email, SMS, and lifecycle programs at an agency or somewhere that required you to carry a broad portfolio fast.
  • You have strong opinions about subject lines, hierarchy, segmentation logic, and flow structure, and you can articulate why something works and why it doesn't.
  • Clients trust you because you know the work.

Nice to have

  • the strategy, the client relationships, and the work itself.
  • You'll set the quality bar for retention across Anchour and grow the team from there.
  • Maine-based applicants are preferred.
  • You'll report to our VP of Growth.
  • Great work happens when smart people are trusted to do it.
  • We've built a place where senior talent has real ownership, real influence over direction, and the room to do the best work of their careers.
  • One day you're tuning a post-purchase flow for a food & beverage brand
  • Be the client's retention brain.

Compensation

  • Minimum three weeks of paid time off per year.

Benefits

  • Competitive Salary & Profit Sharing: Share in our success as we grow.
  • Premium health, dental, vision, and life insurance with generous coverage for our US-based team members.
  • An optional health savings account (HSA) for employees to set aside money on a pre-tax basis for medical expenses.
  • Home Office Setup.
  • Get a laptop + 50% reimbursement for home office equipment.
  • Paid & Flexible Holidays.
  • 12 paid holidays throughout the year, including three flexible holidays.
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