Claylabs

Claylabs

GTME Ecosystem - GTME & AI Teacher

New York

Sponsorship not specifiedDetected 78 days ago
Problem Solving

About the role

  • We see growth as a creative practice, not a formula.
  • As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage.
  • In 2025, we raised a $100M Series C https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.htmlbacked by world-class investors including Sequoia, CapitalG, and First Round - and crossed $100M in revenue.

Responsibilities

  • Own full content lifecycle for the topics you take on. You'll prep the curriculum, record it, capture the screen flows, and hand off to editors - not throw a script over the wall and hope.
  • Polished production is great, but live builds - "here's the mistake I just made and here's how I'm thinking about fixing it" - are what made early Clay content unforgettable.
  • Translate cross-functional brilliance into content. Solutions, GTMOps, and Forward Deployed GTMEs build incredible things every day. You'll be in their workflows, pulling out the gold, and turning it into University-grade lessons.
  • Comfortable in ambiguity. GTM Engineering is an emerging discipline. There's no established playbook for what its content library should look like - you're excited to help build it.
  • Live builds and scrappy formats - not just polished courses, but the looms, the "here's the mistake I made" moments, and the live problem-solving that makes our content actually stick
  • Cross-functional content pickups - Solutions ships golden customer content, GTMOps pushes the edges, and Forward Deployed GTMEs build crazy tables. You'll translate that into University-grade content for the world
  • A polish-only producer. This isn't only big, beautifully edited courses. Half the magic is in scrappy, in-the-moment builds. If you only love the polished side, you'll miss what makes our content special.

Requirements

  • You know that a great walkthrough shipped this week beats a perfect one shipped next quarter.
  • You can tell the difference between a Loom that teaches and a Loom that wastes someone's time, and you hold yourself to the former.
  • Proven hunger, not just potential.
  • If you can't hit "publish" on a 90% Loom because you wanted 100%, the rhythm here will frustrate you.
  • If you can't riff, this won't work.

Benefits

  • We also launched a community equity round https://www.clay.com/blog/community-equity-offering, for our customers, agency partners, and club members.
  • Courses, Looms, deep-dives, walkthroughs, screen recordings, and live builds - every piece of content we ship sets the bar for what AI-native GTM education looks like.
  • Coverage of new launches - when Functions, Audiences, Clay in ChatGPT, Clay in Claude, or whatever ships next, you're the one making sure GTMEs know how to use it within days, not weeks

Company info

  • Our community http://community.clay.com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack.
  • Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.
  • Our operating principles - including negative maintenance and non-attached action - guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf.
  • Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press.
  • Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page!
  • Clay University is the core IP of the GTME Ecosystem - the definitive place where thousands of Go-to-Market Engineers (GTMEs) learn what good looks like.
  • This role is the engine room.
  • You'll be on-camera, behind the keyboard, and in the edit bay - making the content that the entire global GTME community learns from.
  • You'll end-to-end own:
  • On-camera production - being one of the faces and voices of Clay University, recording courses, lessons, and walkthroughs at the velocity AI demands
  • End-to-end content lifecycle - from curriculum prep, to recording, to screen captures, to handoff to editors
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