InvoiceCloud
Demand Generation Marketing Manager (Digital Marketing)
Boston, MA (Hybrid Role 1-2 days in office)
Sponsorship not specified$105k-$125kDetected 29 days ago
A/B TestingSEMGoogle AdsHubSpotSalesforceMarketoCRMSalesCustomer SupportLeadershipCommunication
About the role
- It's an award-winning, purpose-driven environment where top talent thrives.
- This role plays a critical part in accelerating pipeline growth, increasing brand visibility, and strengthening thought leadership across enterprise government, utility, and insurance markets.
- Success Profile: This role is anchored in our company's core competencies-These competencies reflect the mindsets and behaviors that define success in this role.
Requirements
- 5+ years of experience in B2B digital marketing, ideally within payments, fintech, SaaS, or enterprise software.
- Proven experience driving demand generation across paid media, ABM platforms, and digital content channels.
- Exceptional communication skills with the ability to simplify complex technical concepts.
- Proficiency with tools such as Google Ads, LinkedIn Advertising, ABM platforms (e.g., Demandbase, 6sense, Terminus), CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot).
- Ability to thrive in regulated environments with long and complex sales cycles.
Nice to have
- Experience marketing to government, utility, or insurance audiences strongly preferred.
Skills
- Leverages intent data, personalization tools, and marketing automation to increase relevance and effectiveness across digital touchpoints.
- Operates autonomously as the owner of digital marketing strategy and execution, from planning and launch through reporting and optimization.
- Proactively identifies risks, gaps, and opportunities, adjusting programs to align with evolving business priorities.
Compensation
- Base salary is one component of total compensation.
- $105,000 - $125,000 USD
Benefits
- We offer a competitive benefits program including:
- Medical, dental, vision, life & disability insurance
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employees may also be eligible for an annual bonus or commission.
- This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.
Company info
- InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group.
- Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation.
- To learn more, visit InvoiceCloud.com.
- InvoiceCloud does not accept unsolicited resumes from agencies.
- Please do not forward resumes to our job aliases, employees, or any other company location.
- InvoiceCloud is not responsible for any fees associated with unsolicited submissions.
- We are seeking a highly skilled and results-oriented Digital Marketing Lead to support the Demand Generation organization.
Equal opportunity
- If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact jobs@invoicecloud.com.
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This listing is sourced directly from InvoiceCloud's careers page and normalized into a canonical job model.