Samsonite
Manager, Global Public Relations & Social
New York, NY, United States
Sponsorship not specifiedDetected 13 days ago
About the role
- Your role at Tumi: The Manager of Global Public Relations & Social is a strategic role responsible for driving TUMI's global brand awareness, cultural relevance, and customer acquisition through integrated public relations, social media, and influencer strategies. This role manages TUMI's global social platforms, influencer partnerships and global talent
- relations, while also leading North America regional initiatives, that maximize earned media value. The Manager will develop and execute targeted global press and editorial strategies in partnership with the external PR agency, positioning TUMI as a modern, premium global travel and lifestyle brand. Additionally, this role oversees regional and global press
Responsibilities
- This role manages TUMI's global social platforms, influencer partnerships and global talent relations, while also leading North America regional initiatives, that maximize earned media value.
- The Manager will develop and execute targeted global press and editorial strategies in partnership with the external PR agency, positioning TUMI as a modern, premium global travel and lifestyle brand.
- Additionally, this role oversees regional and global press and image events designed to drive brand awareness, customer acquisition, and sales growth.
- The Manager leads a team of two direct reports who support execution across press, social media, and influencer functions, and collaborates closely with cross-functional partners inclu...
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