Interactive Brokers
Senior Manager, International Offline Media Planning & Buying
Greenwich, CT · Senior
Sponsorship not specifiedDetected 30 days ago
Project ManagementNegotiationForecastingExcelVendor ManagementResearchLeadershipCommunicationProblem SolvingPublic SpeakingMicrosoft Office
About the role
- You will serve as the lead strategist and executor for IBKR's global offline media investments.
- As a Senior Manager, you will drive the planning, negotiation, execution, and optimization of international media campaigns across Linear TV, Connected TV (CTV), Print, Out-of-Home (OOH), Digital Out-of-Home (DOOH), Radio, Audio, and other traditional media channels across multiple international markets.
Responsibilities
- Develop integrated offline media strategies aligned with business objectives, audience insights, and market opportunities across international markets
- Plan and manage international Linear TV and CTV campaigns across North America, EMEA, and APAC - including reach, frequency, GRP/TRP, and audience delivery strategies
- Lead planning and buying across Print, OOH, DOOH, Radio, Audio, Transit, Airport Advertising, Billboards, Street Furniture, and Experiential/Sponsorship opportunities
- Manage insertion orders, contracts, and media commitments while ensuring investments maximize efficiency and performance
- Maintain media calendars, budget trackers, and campaign documentation
- Develop post-campaign analyses and executive-ready reporting and insights presentations
- Partner with analytics teams to support attribution, incrementality testing, and Media Mix Modeling (MMM) initiatives
- Manage relationships with agencies, broadcasters, publishers, and media suppliers - including conducting RFPs and vendor assessments
- Partner with marketing, analytics, creative, and local market teams to identify audience opportunities and optimize media investments
- You will combine strategic thinking, operational excellence, and strong vendor relationships to deliver measurable business outcomes at scale.
Nice to have
- Proficiency with audience measurement and media research tools including Nielsen, Kantar, Comscore, BARB, GWI, YouGov, MRI Simmons, Geopath, and TGI
- Experience with media management platforms such as MediaOcean and Prisma
- Advanced proficiency in Microsoft Excel and PowerPoint
- Expertise in audience planning and forecasting tools
- Strong knowledge of media buying, negotiation, and vendor management
- Solid understanding of Linear TV, CTV, OOH, DOOH, Print, Radio, and traditional media channels
- Experience with programmatic guaranteed TV and advanced TV buying
- Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
Compensation
- Build annual, quarterly, and campaign-specific media plans and lead budget allocation decisions across channels, markets, and campaign objectives
Benefits
- Competitive salary, annual performance-based bonus and stock grant
- Retirement plan 401(k) with competitive company match
- Excellent health and wellness benefits, including medical, dental, and vision benefits.
- Company paid medical healthcare premium.
- Wellness screenings and assessments, health coaches and counseling services through an Employee Assistance Program (EAP)
- Education reimbursement and learning opportunities
- Lead negotiations with media owners, broadcasters, publishers, and vendors to secure favorable pricing, bonus inventory, value-add opportunities, and premium placements
Company info
- Company Overview
- Interactive Brokers Group, Inc. (Nasdaq: IBKR) is a global financial services company headquartered in Greenwich, CT, USA, with offices in over 15 countries.
- We have been at the forefront of financial innovation for over four decades, known for our cutting-edge technology and client commitment.
- IBKR affiliates provide global electronic brokerage services around the clock on stocks, options, futures, currencies, bonds, and funds to clients in over 200 countries and territories.
- We serve individual investors and institutions, including financial advisors, hedge funds and introducing brokers.
- Our advanced technology, competitive pricing, and global market help our clients to make the most of their investments.
- Barron's has recognized Interactive Brokers as the #1 online broker for six consecutive years.
- Join our dynamic, multi-national team and be a part of a company that simplifies and enhances financial opportunities using state-of-the-art technology.
- This is Hybrid role (4 days in office /1 day remote)
Visa & Work Authorization
- Lead planning and buying across Print, OOH, DOOH, Radio, Audio, Transit, Airport Advertising, Billboards, Street Furniture, and Experiential/Sponsorship opportunities
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This listing is sourced directly from Interactive Brokers's careers page and normalized into a canonical job model.