7shifts

7shifts

Director, Growth Marketing

Toronto, ON · Director

Sponsorship not specified$179k-$219kDetected 69 days ago
PythonSQLRESTLLMsSketchGoogle AdsGrowth MarketingAccount ManagementCadence5G/LTECollaborationMentoring

About the role

  • Most growth leaders can do one of those well.
  • We need someone who can run both, allocate budget between them with conviction, and know which lever to pull when the pipeline mix shifts.
  • AI is not a side project here, it's how this function operates: agents that monitor spend, scripts that surface ICP segments, and workflows that personalize at scale.

Responsibilities

  • Own the growth number: CAC, pipeline contribution, self-serve activation, and net revenue retention contribution from customer marketing. You set the targets with the CMO, you allocate budget across channels and team, and ownthe result
  • Lead and develop a team of 4-5 growth marketers: Hire, coach, and unblock.
  • Build the test-and-scale framework that moves the team from $0 channel test to scaled program in a quarter
  • Partner with CS and Account Management on cross-sell campaigns, in-product nudges, and lifecycle programs that lift ARPL
  • Build the system, not just the campaigns: Partner with GTM Engineering to ship automation that scales: real-time spend reallocation, ICP-aware campaign routing, signal-driven personalization, automated reporting that the team actually uses.
  • Be the GTM partner the rest of the org needs: Tight loop with Sales on lead quality, pipeline conversion, and feedback.
  • Make the budget work harder every quarter: Build the reporting that shows where every dollar is going, what it's returning, and what to kill. Pull the plug on what isn't working without waiting for a planning cycle
  • Reporting to the Chief Marketing Officer, you'll lead a team of 4-5 growth marketers across paid, organic, lifecycle, web, and and events, working shoulder-to-shoulder with GTM Engineering to turn campaigns into systems.
  • You'll own the budget, the targets, and the team.
  • You'll set the strategy across acquisition and expansion, build the operating model your team runs against, and partner with GTM Engineering to ship automation that compounds.

Requirements

  • 8+ years in growth, performance, or demand generation, with at least 3 years managing a team of marketers in a B2B SaaS environment
  • You set clear expectations, run 1:1s with intent, and people who've worked for you can point to how they grew.
  • A track record of developing marketers, not just managing them. You set clear expectations, run 1:1s with intent, and people who've worked for you can point to how they grew. You've hired well and performance-managed when needed
  • Direct experience running a meaningful annual budget ($2M+) across paid, lifecycle, web, and emerging channels, with a track record of hitting CAC and pipeline targets quarter over quarter

Nice to have

  • So is experience in companies that run both PLG and sales-assisted motions in parallel
  • Our team is intentional around how and where we work, whether remotely, in person, or a mix of both.
  • Oh, and our '90 Day Shift' program lets Shift work from (almost) anywhere because who wouldn't want to trade their desk for a beach view once in a while?
  • Flexibility: Our team is intentional around how and where we work, whether remotely, in person, or a mix of both.

Skills

  • But support goes beyond day one.

Compensation

  • The base compensation range for this position is CAD $179,000-$219,000.
  • This range reflects the full growth path for the role, from building core skills to accomplished performance, through to role mastery.
  • We typically target the accomplished level when hiring externally.
  • At this level, individuals bring relevant experience in the role, demonstrate strong job-related skills, operate with confidence and consistency, and are able to deliver impact with limited ramp-up while still having meaningful opportunity to grow.
  • at 7shifts is performance and growth-driven.
  • As you develop your skills and expand your impact over time, your compensation grows with you.

Benefits

  • Our mission is to simplify team management and improve performance for restaurants, with a long-term vision of creating a thriving restaurant industry through the power of connected & engaged teams.
  • From day one, you'll have access to benefits like health and dental, lifestyle spending accounts to a parental leave program built with flexibility in mind, to help you bring your best self to work.
  • Your specific placement within this range is based on your job-related skills, knowledge, and experience, as well as our internal equity assessment.

Company info

  • We're proud to be recognized among the best workplaces in North America.
  • Guided by our mission and values, we move fast to solve meaningful problems and celebrate wins together.
  • Whether through in-office and remote events, team offsites like Sparks, or everyday moments of connection, we create space for shared growth, collaboration, and fun.
  • pipeline for sales, self-serve activation, and ACV expansion across 55,000 customers.
  • Drive ACV expansion through customer marketing: Build the marketing motion that turns existing customers into multi-product, multi-location accounts.
  • Build the marketing motion that turns existing customers into multi-product, multi-location accounts.
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