Crunchyroll
Lifecycle Growth Marketing Senior Manager - Onboarding
Los Angeles, California, United States · Senior
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About the role
- As the Lifecycle Growth Marketing Senior Manager - Onboarding, you will set the global strategy using data to turn new subscribers into active, engaged fans.
- You'll pair quant-focused analysis with AI and LLM-enabled query workflows to evaluate performance, identify growth opportunities, and recommend precise, scalable optimizations.
- In the role of Lifecycle Growth Marketing Senior Manager - Onboarding, you will report to the Director, Lifecycle Growth Marketing - Global VOD.
Responsibilities
- You'll design and scale personalized journeys that meet fans where they are-using recommendations, messaging, and contextual experiences to drive immersion, strengthen viewing habits, and build lasting connections with Crunchyroll.
- Design and scale personalized lifecycle journeys that adapt to each fan's stage, interests, viewing activity, engagement level, and behavioral patterns.
- Use recommendations, messaging, and contextual experiences to meet fans where they are, drive immersion, deepen content discovery, and strengthen repeat viewing and fandom habits.
- Own the strategic development of sophisticated journeys in Braze across push, email, SMS, in-app messages, Content Cards, WhatsApp, and MMS.
- Own growth initiatives end-to-end-from framing the business problem and opportunity, through strategy, execution, measurement, and iteration.
- Lead alignment across Product, Engineering, User Acquisition, Go-To-Market, SVOD Strategy, Creative, Brand, Analytics, Marketing Operations, Content & Programming, and regional teams to deliver a unified subscriber experience.
- Build Capability Through Team & Agency Leadership
- Support program for new parents
Requirements
- 8+ years of progressive experience in Lifecycle Marketing, Retention Marketing, Growth Marketing, or a related discipline, with deep exposure to onboarding and early-tenure engagement strategies.
- Highly quantitative and analytical, with the ability to turn behavioral, cohort, viewership, and lifecycle data into strategic direction and rigorous decisions.
- Experience overseeing multiple global lifecycle programs and external agencies with a focus on creative and operational excellence.
- Bachelor's or Master's degree in Marketing, Business, or a related field.
Compensation
- The Pay Range for this position is listed.
- $141,100 - $176,400 USD
Benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- Employer paid commuter benefit
- The range listed is just one component of Crunchyroll's Total Rewards offerings for employees.
- Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
- Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Company info
- About Crunchyroll
- Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
- We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
- Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
- Join our team, and help us shape the future of anime!
- 401(k) plan, with employer match
- Pet insurance and some of our offices are pet friendly!
Equal opportunity
- Our commitment to diversity and inclusion
- We are an equal opportunity employer and value diversity at Crunchyroll.
This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.