Prosper Health

Lifecycle Marketing Lead

New York, New York, United States

Sponsorship not specifiedDetected 9 days ago

A/B TestingWritingExcelCommunication

About the role

As we expand to four products and surpass $60M ARR, lifecycle marketing is becoming increasingly critical to how clients discover, engage with, and stay connected to Prosper.
You'll combine data, experimentation, customer psychology, and thoughtful messaging to improve scheduling, retention, cross-sell, and reactivation outcomes.
This is a unique opportunity at the intersection of rapid company growth, a cultural movement around neurodiversity and autism, and significant ownership over a highly visible business function.

You'll define and own the end-to-end client journey across email, SMS, and future lifecycle channels.
You'll build the systems, segmentation strategies, and testing infrastructure that transform lifecycle from a collection of campaigns into a strategic growth engine.
Own Prosper's lifecycle marketing strategy.
Design and execute structured experimentation.
Build and manage a rigorous testing roadmap focused on business outcomes.
Develop hypotheses, design A/B tests, establish success metrics, and translate learnings into scalable improvements across the customer journey.
Own Customer.io and the infrastructure behind lifecycle communications.
Build and maintain flows, segments, triggers, suppressions, and personalization logic while ensuring deliverability, compliance, and data integrity.
Partner across the organization. Work closely with Engineering, Clinical Operations, Product, and Marketing to improve the customer experience, ensure data quality, support product launches, and drive cross-functional initiatives.
We're a high-ownership, mission-driven team, building something that has never existed for autistic and neurodivergent adults.

You have a strong understanding of the data, systems, and operational mechanics behind lifecycle marketing.

5-8 years of experience in marketing, growth, or related disciplines, including at least 2 years focused on lifecycle marketing.
Hands-on lifecycle platform expertise.
You've built and managed production workflows in platforms such as Customer.io, Braze, Iterable, or Klaviyo, including segmentation, triggers, experimentation, and personalization.
Strong analytical foundation.
You're comfortable working with data in Excel, Google Sheets, and ideally SQL.
You can analyze customer behavior, size opportunities, and translate insights into action.
Customer journey thinker.
You naturally think in systems and experiences rather than isolated campaigns.

Prosper Health is on a mission to make life happier and healthier for autistic and neurodivergent adults.
This has led to extremely poor outcomes, including high rates of co-occurring mental health conditions and a lower life expectancy.
We deliver specialized mental health services for autistic adults, covered by insurance.
Our team members come from places such as Bain, McKinsey, BCG, FirstHand Health, Rula, SeatGeek, Benchling, and schools like Harvard, MIT, Stanford, Yale, Penn, Dartmouth, Northwestern, Vanderbilt, and more.

This listing is sourced directly from Prosper Health's careers page and normalized into a canonical job model.