Welch’s

Senior Manager, Channel Planning

Waltham, Massachusetts, United States · Senior

Sponsorship not specifiedDetected 5 days ago

SalesForecastingExcelSupply ChainLeadershipCollaborationProblem SolvingPublic SpeakingS&OPDemand Planning

About the role

This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.

Lead Channel Strategy and Business Planning
Partner with Sales to identify opportunities to increase distribution, drive velocity, improve promotional effectiveness, and maximize category growth.
Drive Customer and Category Growth
Serve as the channel expert, utilizing retailer, shopper, category, and consumer insights to identify growth opportunities and develop actionable recommendations.
Collaborate with Category Management and Insights teams to create compelling customer-facing selling stories and category growth strategies.
Support retailer line reviews, joint business planning sessions, and strategic customer meetings.
Optimize Trade Investment and Revenue Growth
Lead trade promotion planning and investment strategies (in collaboration with the Sr. Manager, Revenue Growth) to maximize ROI and profitable growth.
Partner with Revenue Growth Management, Finance, and Sales to evaluate pricing, promotion, assortment, and merchandising opportunities.

Strategic thinker with a strong track record of translating insights into actionable growth plans.
Exceptional analytical and problem-solving skills with the ability to simplify complex business challenges.
Bachelor's degree in Business, Finance, Economics, Marketing, or related field
5+ years in CPG (Consumer Packaged Goods) with 4+ years in Pricing / Revenue Management or Business Analytics
Strong understanding of retailer strategies, shopper behavior, category management principles, and revenue growth management.
Demonstrated expertise in trade promotion management (TPM/TPO), pricing strategy, and investment optimization.
Experience supporting S&OP, demand forecasting, and cross-functional planning processes.
Advanced proficiency in Microsoft Excel and PowerPoint.
Experience with syndicated data sources such as Circana (IRI), NielsenIQ, Numerator, or retailer-specific analytics platforms.
Strong financial and analytical capabilities with the ability to derive actionable insights from large data sets.

Develop and execute annual grocery channel strategies and customer business plans align with company growth objectives.
Lead the development of Annual Operating Plans (AOP), Strategic Growth Plans, and Joint Business Plans (JBP) for assigned customers.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself

This listing is sourced directly from Welch’s's careers page and normalized into a canonical job model.