WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)
[WEBTOON] Marketing Manager
El Segundo, California · Full-time
Sponsorship not specified$85k-$110kDetected 8 days ago
Project ManagementGrowth MarketingInfluencer MarketingResearchCommunicationCollaborationMentoringAdaptabilityOrganizational Skills
About the role
- WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms.
- As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
- Join us and work with some of the biggest artists, IP, and fandoms in comics! #WEBTOON
Responsibilities
- WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company's content partners include The Walt Disney Company, HYBE, and DC Comics, among many others.
- As the Marketing Manager, you will lead the development and execution of strategic marketing initiatives that elevate WEBTOON's brand, drive user acquisition, and boost audience engagements.
- Collaborating closely with internal teams and external partners, you will manage integrated marketing campaigns, optimizing performance to achieve key business goals.
- Develop brand marketing strategies for WEBTOON across key target audiences, including readers, creators, and prospective creators, to strengthen brand awareness, consideration, and perception.
Requirements
- 5+ years of experience in entertainment marketing is required.
- Strong understanding of brand marketing, with proven experience developing and executing brand strategies and integrated marketing campaigns.
- Deep knowledge of the marketing ecosystem, including advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing.
- Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior.
- Strategic thinking and analytical skills, with the ability to translate consumer insights, market trends, and performance data into actionable marketing strategies.
Nice to have
- Familiarity with WEBTOON, digital storytelling, and the creator economy is strongly preferred.
- brand partnership or entertainment partnership experience is a strong plus.
Compensation
- Salary Range and Description
Company info
- Reporting to the Director of Brand & Partnerships, this high-impact role is a vital part of the Brand & Audience Development team and contributes directly to our marketing flywheel through both B2C and B2B efforts.
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