Workato

Senior Demand Generation Manager

San Francisco, California · Senior

Sponsorship not specifiedDetected 1 day ago

Machine LearningA/B TestingStakeholder ManagementHubSpotSalesforceMarketoCRMLeadership

About the role

A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale.
With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.
To learn more, visit www.workato.com Why join us?

We're seeking a strategic and execution-oriented Senior Demand Generation Campaigns Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership.
This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.
This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.
Lead AI-Focused Integrated Campaign Strategy
Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences
Drive Multi-Channel Execution & Optimization
Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms
Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)
Own experimentation strategy including A/B testing, messaging refinement, and performance optimization
Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns

6-10+ years of B2B demand generation or integrated campaign experience
Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
Strong analytical expertise with experience tying campaign performance to revenue impact
Experience running account-based or targeted AI campaigns
Ability to operate strategically while executing at a detailed level

About Workato
To learn more, visit www.workato.com
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles.
If this sounds right up your alley, please submit an application.
Business Insider named us an "enterprise startup to bet your career on"
Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world

Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings

This listing is sourced directly from Workato's careers page and normalized into a canonical job model.