California Academy of Sciences

California Academy of Sciences

Social Media Manager

California Academy of Sciences · Full-time

Sponsorship not specified$90k-$100kDetected 5 days ago
CanvaGraphic DesignProject ManagementContent MarketingContent CalendarsSocial Media MarketingGoogle AnalyticsCadenceVideo ProductionPhotographyResearchLeadershipCommunicationCollaborationOrganizational Skills

About the role

  • The Social Media Manager is a key contributor within the Marcomm Division, responsible for the strategy, creation, and day-to-day execution of content across all of the California Academy of Sciences' social media channels.
  • Reporting to the Associate Director, Brand Marketing, this role brings a strong creative and analytical sensibility to a 3MM+ social community across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
  • The Social Media Manager is a skilled content creator, community manager, and strategic thinker who stays ahead of platform trends and uses data to continuously improve performance.

Responsibilities

  • Develop and execute a cohesive, channel-specific organic social media strategy aligned with the Academy's brand positioning, campaign calendar, and institutional priorities.
  • Develop and manage the Academy's social content calendar, ensuring consistent publishing cadence and strategic alignment across campaigns, exhibits, events, and mission-driven moments.
  • Partner with internal teams/staff to source content, surface stories, and identify real-time opportunities for social engagement.
  • Manage on-call photographer, prioritizing and assigning photo shoots and photo editing across social media and broader Academy needs
  • Maintain and evolve the Academy's social media brand guidelines, ensuring visual and tonal consistency across all channels.
  • Partner with the Associate Director, Brand Marketing, agency partners, and internal stakeholders to support the execution of paid social campaigns.
  • Monitor paid social performance in collaboration with agency partners; surface insights and optimization recommendations to support campaign goals.
  • Source, manage, and develop relationships with influencers and content creators to amplify reach, drive authentic engagement, and connect with diverse Bay Area and national audiences.
  • Use data and audience insights to optimize content strategy, inform channel priorities, and identify emerging opportunities.

Requirements

  • 5+ years of experience in social media strategy and management.
  • Experience producing short-form video content (Reels, TikTok) in-house.
  • Experience collaborating with paid media teams or agencies on integrated social campaigns.
  • To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.

Nice to have

  • Experience managing social media for an organization with a combined audience of 1MM+.
  • Familiarity with influencer and creator partnership management.
  • Degree in Marketing, Communications, Journalism, English, or a related field or equivalent experience.
  • Deep platform fluency across Instagram, TikTok, Facebook, YouTube including organic content best practices and paid formats.
  • Strong writing and editorial voice
  • ability to adapt tone and style to fit the Academy brand, platform context, and target audience.
  • Proficiency in social media management and listening tools (e.g., Sprout Social, Hootsuite, Brandwatch, or similar).
  • Fluency in analytics platforms (Meta Business Suite, TikTok Analytics, Google Analytics) with the ability to translate data into clear, actionable insights.

Compensation

  • The salary range for this position is $90,000 - 100,000.

Benefits

  • Actual compensation will be commensurate with the final candidate's qualifications and experience, including skills, knowledge, relevant education, certifications and aligned with the internal peer group.
  • The Academy offers a total compensation package that emphasizes both base salary and comprehensive benefits based on the hours per week worked.
  • Home to a world-class planetarium, aquarium, research center, and natural history museum-all under one living roof-our mission is to regenerate the natural world through science, learning, and collaboration.
  • The mission of the California Academy of Sciences is to regenerate the natural world through science, learning, and collaboration.
  • Further details regarding compensation and benefits will be discussed during the interview process.

Company info

  • We are a diverse team of leading biodiversity scientists, educators, storytellers, designers, and communicators who work collaboratively to advance knowledge and inspire action through science and storytelling.
  • When you join the California Academy of Sciences, you become part of a mission-driven community that values curiosity, collaboration, and innovation.
  • We hope you are inspired by what we do and are excited to contribute to our mission.
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This listing is sourced directly from California Academy of Sciences's careers page and normalized into a canonical job model.