Jliconsulting

VP, Global Marketing

Toronto, ON, Canada · Vp · Contract

Sponsorship not specifiedDetected 537 days ago

Content MarketingInfluencer MarketingCadencePhotographyResearchLeadershipCommunicationCollaboration

About the role

This requires a balance of strategic vision and operational excellence, with a passion for customers who put reading at the centre of their lives.
An inspirational leader and collaborator, the VP will model a learning-hungry culture, understanding customer needs and crafting solutions to grow brand awareness, familiarity, consideration, reputation and NPS.
Foster a culture of creativity, collaboration, and accountability, ensuring team members have clear roles, goals and development paths.

Set the optimal team and external resource support structure and way of working to deliver on the brand and business targets
Manage a global budget to deliver on territory-specific targets
Optimize resource allocation and production investments to maximize ROI
Manage the 360-marketing campaigns calendar, ensuring integrated plans have the right balance of investment relative to the brand and revenue growth objectives
Complete the new brand guidelines, imagery, photography style and writing guides; train stakeholders to adopt and implement across channels, including but not limited to eReader packaging, ads, retail displays, emails, and gift card designs
Use customer research and channel specific insights to create content that has measured impact on consumer intent and customer engagement
Work closely with product, sales and marketing channel leads (B2B/B2C) to develop relevant and competitive positioning, integrated campaign planning and creative support throughout the product/customer lifecycle
In partnership with regional leads, develop brand marketing strategies that resonate with local audiences but also connect to the global brand promise with creative consistency.
A proven track record in building and establishing brands, setting strategy, and turning customer insights into compelling creative and campaigns
Ability to attract talent, build and motivate teams, and cultivate effective relationships with agency partners

Experience integrating 360 marketing and communications plans with experience depth in one or more functional practice area
balance proven strategies while continuously testing new methods
15+ years of experience in senior brand and/or marketing communications roles, preferably within ecommerce, consumer electronics and/or media/content industries
Bachelor's Degree and/or relevant Post-graduate Diploma

Ability to balance vision and passion with streamlined processes, execution and budget management
Develop a clear messaging hierarchy that aligns product/service benefits with core motivations of booklovers through the customer journey: from curiosity to conversion

This listing is sourced directly from Jliconsulting's careers page and normalized into a canonical job model.