VantageScore
Search Marketing & SEO Manager (Contract)
New York, NY · Contract
Sponsorship not specifiedDetected 23 days ago
HTMLCSSData VisualizationSEOSEMGoogle AdsGoogle Analytics
About the role
- The person in this role will live in the data, continuously improving campaign efficiency, keyword coverage, Quality Scores, and search rankings.
- Creative asset production is handled separately
- the focus of this role is making every dollar and every keyword work harder.
Responsibilities
- Own campaign structure, bidding strategy, and budget allocation across Google and Microsoft Ads
- Manage audience targeting, remarketing lists, and bid adjustments
- Build and maintain keyword maps aligned to site architecture
- Manage a link acquisition pipeline and monitor domain authority
- Optimize Quality Scores, ad rank, and landing page relevance
- Brief the content team on SEO priorities and optimize existing pages for search intent
Requirements
- 3 to 5 years managing Google Ads campaigns with a clear track record of performance improvement
- Hands-on SEO experience with demonstrated ranking or traffic growth, ideally including a technical project or site migration
- Proficiency with SEO tools such as Ahrefs, Semrush, Sor Screaming Frog
- Experience managing monthly ad budgets of $20,000 or more
Nice to have
- Experience with Reddit Ads, particularly conversion campaign setup and audience targeting
- Ability to write or edit ad copy and brief creative assets independently
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- Comfortable analyzing large datasets in spreadsheets
- experience with reporting tools such as Looker or Data Studio is a plus
Benefits
- Perform technical SEO audits covering crawl health, Core Web Vitals, and structured data
- Track organic rankings, traffic trends, and index coverage in Google Search Console
Company info
- We are looking for an analytically-minded search marketer to own paid search performance across Google and Microsoft Ads, while driving our organic SEO strategy.
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