Instacart
Ads AI Analytics Lead II
United States - Remote · Mid
Sponsorship not specified$157k-$165kDetected 27 days ago
PythonSQLBigQuerySnowflakeMachine LearningAirflowdbtData EngineeringData ScienceData VisualizationRAGAgentic AIStakeholder ManagementForecastingRecruitingShopifyCommunication
About the role
- Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and placements.
- Ingest and enrich unstructured Ads content and publish retrieval‑ready datasets using our managed search/vector services.
- Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost.
Responsibilities
- Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs.
- Design agent reasoning and policies on ads, including tool definitions and human‑in‑the‑loop approvals.
- Translate Ads problems into agent behaviors and own KPIs such as ROAS lift, pacing accuracy, RCA precision/recall, forecast MAPE, and time‑to‑insight.
- The Commercial Scaled Intelligence (CSI) team is an AI-first team dedicated to delivering actionable commercial insights and scalable automation to drive revenue growth and operational efficiency across the company.
- As an Ads AI Analytics Lead II, you will own the intelligence behind our Ads agents.
- You will design the Ads semantic/context layer and build vertical AI agents that analyze campaigns, diagnose performance, and recommend actions that improve ROAS, pacing, and partner outcomes.
- You will partner with Ads GTM, Product, Data Science, and Engineering to ship production agents with measurable lift.
Requirements
- 3-6 years in analytics engineering, data science, or applied AI with strong SQL and Python.
- 2+ years of domain expertise in ads, retail, or e-commerce data.
- Advanced Proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery, including skills in data modeling, testing, and managing data contracts.
- Deep Expertise in orchestrating data pipelines using dbt and Airflow
- Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or similar)
- Strong stakeholder communication with a track record of shipping production data or AI systems that drove business impact.
- Experience with evaluation and guardrail frameworks and human‑in‑the‑loop QA.
Nice to have
- Deep expertise in advertising products, including leading and driving automation projects.
- Proven ability to improve operational efficiency through automation initiatives in fast-paced environments.
- Applied experience in modeling techniques for Ads, including forecasting, anomaly detection, uplift modeling, and causal inference.
- Hands-on experience with workflow automation and low-code development platforms (Zapier, n8n, Gumloop, Superblocks)
- Familiarity with retail media or ad platforms, including Amazon, Google, Meta, Shopify, or DoorDash.
- Offers may vary based on many factors, such as candidate experience and skills required for the role.
- For US based candidates, the base pay ranges for a successful candidate are listed below.
- All other states
Compensation
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
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This listing is sourced directly from Instacart's careers page and normalized into a canonical job model.