Instacart

Instacart

Ads AI Analytics Lead II

United States - Remote · Mid

Sponsorship not specified$157k-$165kDetected 27 days ago
PythonSQLBigQuerySnowflakeMachine LearningAirflowdbtData EngineeringData ScienceData VisualizationRAGAgentic AIStakeholder ManagementForecastingRecruitingShopifyCommunication

About the role

  • Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and placements.
  • Ingest and enrich unstructured Ads content and publish retrieval‑ready datasets using our managed search/vector services.
  • Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost.

Responsibilities

  • Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs.
  • Design agent reasoning and policies on ads, including tool definitions and human‑in‑the‑loop approvals.
  • Translate Ads problems into agent behaviors and own KPIs such as ROAS lift, pacing accuracy, RCA precision/recall, forecast MAPE, and time‑to‑insight.
  • The Commercial Scaled Intelligence (CSI) team is an AI-first team dedicated to delivering actionable commercial insights and scalable automation to drive revenue growth and operational efficiency across the company.
  • As an Ads AI Analytics Lead II, you will own the intelligence behind our Ads agents.
  • You will design the Ads semantic/context layer and build vertical AI agents that analyze campaigns, diagnose performance, and recommend actions that improve ROAS, pacing, and partner outcomes.
  • You will partner with Ads GTM, Product, Data Science, and Engineering to ship production agents with measurable lift.

Requirements

  • 3-6 years in analytics engineering, data science, or applied AI with strong SQL and Python.
  • 2+ years of domain expertise in ads, retail, or e-commerce data.
  • Advanced Proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery, including skills in data modeling, testing, and managing data contracts.
  • Deep Expertise in orchestrating data pipelines using dbt and Airflow
  • Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or similar)
  • Strong stakeholder communication with a track record of shipping production data or AI systems that drove business impact.
  • Experience with evaluation and guardrail frameworks and human‑in‑the‑loop QA.

Nice to have

  • Deep expertise in advertising products, including leading and driving automation projects.
  • Proven ability to improve operational efficiency through automation initiatives in fast-paced environments.
  • Applied experience in modeling techniques for Ads, including forecasting, anomaly detection, uplift modeling, and causal inference.
  • Hands-on experience with workflow automation and low-code development platforms (Zapier, n8n, Gumloop, Superblocks)
  • Familiarity with retail media or ad platforms, including Amazon, Google, Meta, Shopify, or DoorDash.
  • Offers may vary based on many factors, such as candidate experience and skills required for the role.
  • For US based candidates, the base pay ranges for a successful candidate are listed below.
  • All other states

Compensation

  • Instacart provides highly market-competitive compensation and benefits in each location where our employees work.

This listing is sourced directly from Instacart's careers page and normalized into a canonical job model.