Credit Acceptance
Director, Customer Loyalty and Retention
USA - Remote · Director
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About the role
- Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories.
- Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team.
- Backed by a strong product, exceptional people, and a stable financial foundation, we've grown into a leading provider of used and new car financing across the country.
Responsibilities
- Builds, leads, and develops a high-performing team.
- Experience managing programs and external partners in support of loyalty and retention initiatives.
- Train team members and focus on developing talent
- Performance Manage by ensuring accountability and driving results
- Create the Right Environment by establishing trust and managing conflict
- Maintain the Right Number of team members needed to build an effective team
Requirements
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- 10+ years of experience in customer loyalty, retention, lifecycle marketing, or CRM, with at least 3 years in a leadership role.
- Experience owning or heavily influencing budget/investment decisions for a function or program area.
- Experience using quantitative and qualitative data to inform strategy and measure program impact.
- Experience driving large-scale program launches through medium to large organizations.
- occasional planned travel to our Southfield, Michigan office may be required.
- Attendance as required by department
Nice to have
- MBA or other advanced degree.
- Experience in financial services, fintech, or subprime/near-prime lending.
- Experience designing and managing loyalty or retention programs.
- Experience working with credit risk, collections, or servicing teams.
Skills
- Customer Lifecycle & Loyalty Strategy:
- Quantitative & Insights-Driven:
- Executive Communication:
- Confident, polished communicator able to present and influence at the executive level.
- Cross-Functional Collaboration:
- Strategic & Execution-Oriented:
- Equally comfortable setting strategy and executing with excellence.
- Executive Communication: Confident, polished communicator able to present and influence at the executive level.
- Strategic & Execution-Oriented: Equally comfortable setting strategy and executing with excellence.
Compensation
- $229,500-$267,750 base salary + an annual bonus plan
Benefits
- Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work
- To create an environment where people do their best work, we focus on the dimensions of Organizational Health.
Company info
- We are seeking a Director, Customer Loyalty & Retention to join the Credit Acceptance marketing team, reporting to the VP of Marketing.
- We're proud of our culture and are happy to share why - let's talk!
- As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce.
- Genuine commitment to treating customers well, especially in a business built on risk-based pricing.
This listing is sourced directly from Credit Acceptance's careers page and normalized into a canonical job model.