FSAStore.com
Marketing Manager, B2B2C Campaigns
United States
Sponsorship not specifiedDetected 20 days ago
Email MarketingGrowth MarketingCustomer SupportCommunicationCollaboration
About the role
- Health-E Commerce is seeking a Marketing Manager to support the execution of B2B2C and B2B marketing campaigns with a primary focus on HSA Store®. This role will be responsible for building and executing marketing campaigns that reach consumers through our partner ecosystem while also contributing to broader partner marketing initiatives across the business.
- This includes developing and executing HSA Store campaigns across B2B2C and partner channels
- spanning campaign messaging, email marketing, partner-facing assets, and supporting materials that drive consumer engagement and conversion.
Responsibilities
- B2B Campaign Support
- Assist with campaign planning and execution for partner-driven marketing initiatives.
- Partner Marketing Assets
- Create co-branded marketing materials including banners, landing pages, and email templates.
- Maintain a library of approved partner marketing assets and templates.
- Serve as the go-to point of contact between the Marketing and Sales teams, cultivating and managing relationships with internal stakeholders and external partners..
Requirements
- Bachelor's degree in Marketing, Business, Communications, or equivalent experience in a related field.
- Minimum of 3 to 5 years of experience executing integrated marketing campaigns, ideally in ecommerce, digital marketing, or consumer brands.
- Strong understanding of digital marketing and campaign execution.
- Experience working with marketing automation tools and analytics platforms.
- Strong collaboration skills and ability to work cross functionally with creative, ecommerce, and marketing te
Benefits
- Navigating the complexities of consumer-directed health plans is essential, and Health-E Commerce simplifies this process by providing guaranteed eligible products and services through HSA Store® and FSA Store.
- Our platforms combine eligible product marketplaces, education, exceptional customer service, and integrated technology tools within employee benefit portals.
- Create and execute marketing campaigns for HSA Store® that reach consumers through partner channels and benefit platforms.
- Develop campaign messaging and marketing assets including email campaigns, landing pages, digital banners, and educational content.
- Support the creation of marketing campaigns that promote HSA Store® to partner organizations and benefit platforms.
- Develop messaging and materials that help partners communicate the value of HSA Store® to their member base.
- Develop marketing assets that partners can use within their benefit portals and member communications.
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This listing is sourced directly from FSAStore.com's careers page and normalized into a canonical job model.