FSAStore.com

FSAStore.com

Marketing Manager, B2B2C Campaigns

United States

Sponsorship not specifiedDetected 20 days ago
Email MarketingGrowth MarketingCustomer SupportCommunicationCollaboration

About the role

  • Health-E Commerce is seeking a Marketing Manager to support the execution of B2B2C and B2B marketing campaigns with a primary focus on HSA Store®. This role will be responsible for building and executing marketing campaigns that reach consumers through our partner ecosystem while also contributing to broader partner marketing initiatives across the business.
  • This includes developing and executing HSA Store campaigns across B2B2C and partner channels
  • spanning campaign messaging, email marketing, partner-facing assets, and supporting materials that drive consumer engagement and conversion.

Responsibilities

  • B2B Campaign Support
  • Assist with campaign planning and execution for partner-driven marketing initiatives.
  • Partner Marketing Assets
  • Create co-branded marketing materials including banners, landing pages, and email templates.
  • Maintain a library of approved partner marketing assets and templates.
  • Serve as the go-to point of contact between the Marketing and Sales teams, cultivating and managing relationships with internal stakeholders and external partners..

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or equivalent experience in a related field.
  • Minimum of 3 to 5 years of experience executing integrated marketing campaigns, ideally in ecommerce, digital marketing, or consumer brands.
  • Strong understanding of digital marketing and campaign execution.
  • Experience working with marketing automation tools and analytics platforms.
  • Strong collaboration skills and ability to work cross functionally with creative, ecommerce, and marketing te

Benefits

  • Navigating the complexities of consumer-directed health plans is essential, and Health-E Commerce simplifies this process by providing guaranteed eligible products and services through HSA Store® and FSA Store.
  • Our platforms combine eligible product marketplaces, education, exceptional customer service, and integrated technology tools within employee benefit portals.
  • Create and execute marketing campaigns for HSA Store® that reach consumers through partner channels and benefit platforms.
  • Develop campaign messaging and marketing assets including email campaigns, landing pages, digital banners, and educational content.
  • Support the creation of marketing campaigns that promote HSA Store® to partner organizations and benefit platforms.
  • Develop messaging and materials that help partners communicate the value of HSA Store® to their member base.
  • Develop marketing assets that partners can use within their benefit portals and member communications.

This listing is sourced directly from FSAStore.com's careers page and normalized into a canonical job model.