Casa
Director of Sales
Remote- USA & Canada · Director
Sponsorship not specified$125k-$150kDetected 22 hours ago
RESTHubSpotSalesAccount ManagementPipeline ManagementOutbound SalesForecastingCustomer SupportLeadershipCommunication
About the role
- You'll coach, sharpen playbooks for inbound and outbound, and make sure nothing falls through the cracks in HubSpot.
- You'll translate complex ideas like self-custody and multi-sig into pitches that land with everyone from first-time bitcoiners to institutional CFOs, and you'll find new ways to grow the pipeline.
Responsibilities
- Build and execute a segmented sales strategy across Casa's institutional, retail, and financial service offerings. This includes driving revenue, adoption, and a clear go-to-market motion for both inbound and outbound.
- Own outbound targeting across Enterprise, Business, and Private Client segments.
- Own revenue forecasting, quota setting, and team KPIs across B2B and B2C.
- Recruit top sales talent and lead a team built to hit both inbound and outbound goals.
- Keep sales playbooks current across lead types: fast-response inbound, multi-touch outbound sequences, and account management in partnership with CS (upsell, cross-sell, renewals, advocacy).
- Continuously improve how we manage leads, run calls, follow up, and close.
- Set client expectations correctly from the start to support long-term retention, and ensure smooth handoffs to Customer Success.
- Standardize lead routing, qualification criteria, and HubSpot workflows.
- Build reporting dashboards and enablement resources. This includes objection handling for things like custodial risk, multi-sig complexity, and pricing.
- Own the pipeline in HubSpot, ensuring accuracy for leadership and board reporting.
Requirements
- Meaningful experience in Bitcoin
- Experience selling into multiple segments (SMB, enterprise, high-net-worth individuals, or institutional) with the ability to adjust your approach accordingly
- you can explain multi-sig to a CFO or to someone who just bought their first bitcoin
Compensation
- $125,000-150,000 USD + Commission
Benefits
- Comfortable selling something that requires education; you know how to build trust over a longer cycle
- We offer equity opportunities so our employees can benefit from what we are building together.
- We believe in the power of personal time, so we offer as much flexible time as you need.
- Health Benefits.
- We provide medical coverage with FSA options, dental, vision, and access to mental health providers.
- We reimburse up to $400 for anything you need to set up your home office.
- Maternity/Paternity Leave.
- We provide 12 weeks for maternity / 4 weeks for paternity.
This listing is sourced directly from Casa's careers page and normalized into a canonical job model.