General Mills

Brand Manager - Nature Valley

Mississauga, ON · Mid

Sponsorship not specified$99k-$148kDetected 1 day ago

Financial AnalysisSupply ChainLeadershipPublic Speaking

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odds of building a lasting career here

57Sponsors, lottery-bound

Cap-exempt (no lottery)0

Sponsors this role90

Entry-level history0

PERM / green-card track0

Lottery odds (Level III)83

Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 3 green-card filings in this occupation, 100% were for a worker who already held the job.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day.
We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together.
Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Responsibilities

Set consumer-driven growth strategies that strengthen the Nature Valley portfolio and deliver financial plans for net sales and profit.
Build long-term brand strategies and an innovation pipeline that respond to changing consumer needs, business transformation, and market disruption.
Lead innovation and renovation projects from concept through launch, managing timelines, milestones, and cross-functional teams.
Own the brand's top- and bottom-line performance, with a clear understanding of revenue, costs, and P&L drivers.
Lead cross-functional partners across Marketing, Sales, Product, Strategic Revenue Management, Finance, Supply Chain, and Insights.
Identify and develop Canada-specific innovation opportunities.
Partner directly with agencies and the brand experience team to develop briefs and bring campaigns to life.
Communicate plans clearly, build alignment, and create accountability across teams.
Build strong relationships with Canadian and U.S. partners to navigate the organization and make progress across functions, levels, and markets.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
3+ years of relevant experience.
Experience in CPG brand management, P&L ownership, General Management, or other progressive consumer-focused roles.
Ability to navigate complexity and connect ideas, processes, and cross-functional teams.
Financial acumen and the ability to understand the P&L impact of pricing, promotion, mix, investment, Strategic Revenue Management, and Holistic Margin Management actions.
Make timely, well-informed decisions in a fast-moving environment with a high degree of independence.

Nice to have

Strong analytical skills, with the ability to turn data into meaningful insights and action.
Ability to influence strategically and turn insights into clear, compelling stories.
Ability to read and interpret media plans across digital, traditional, and e-commerce channels.
Solution-oriented, organized, and comfortable challenging the status quo.
Ability to identify and evaluate brand opportunities and make connections across a portfolio.
Strong understanding of P&L mechanics and the drivers of top- and bottom-line performance.
Comfort presenting brand plans to internal and external customer stakeholders.
Experience managing multiple projects, stakeholders, and timelines simultaneously.

Compensation

The salary range for this position is:
$98,500 - $147,900 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role.
The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience.
As such, pay for the successful candidate(s) could fall anywhere within the stated range.
Beyond base salary, General Mills offers a competitive and comprehensive benefits package.
Develop the annual brand plan and ensure it is effectively delivered in market.

Benefits

Shape portfolio priorities across innovation, renovation, health and wellness, distribution, trade, pricing, promotions, and communications.

Company info

At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role.
SALARY RANGE The salary range for this position is: $98,500 - $147,900 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role.

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