Kustomer
Performance Marketing Manager
US - New York, NY
Sponsorship not specifiedDetected 42 days ago
Data EngineeringLLMsA/B TestingComplianceHubSpotSalesforceCRMPerformance MarketingOutbound SalesCustomer SupportHIPAACommunicationCollaborationProblem Solving
About the role
- Kustomer is hiring a Performance Marketing Manager to join our Marketing team.
- You'll focus on driving measurable pipeline impact while continuously improving efficiency across the funnel.
- This role goes beyond traditional campaign management.
Responsibilities
- As a Performance Marketing Manager, you will own and scale our paid acquisition engine across channels like Google, LinkedIn, and emerging platforms.
- In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M.
- In 2025, Kustomer announced a $30M Series B led by Norwest, with continued support from Battery, Redpoint, and boldstart.
Requirements
- 7+ years of experience in performance marketing or demand generation in B2B SaaS
- Depth of expertise in traditional and breakthrough demand generation principles and practices, including but not limited to PPC, Outbound, CRO, how to reach the right audience, and campaign measurement and optimization
- Experience working with AI-forward products or marketing AI-driven solutions
- Experience managing agencies and cross-functional stakeholders
- Familiarity with marketing tech stacks such as HubSpot, Salesforce, Clearbit, Apollo, Navattic, and Asana
- Experience experimenting with and using AI tools for campaign optimization, creative generation, and workflow automation
- Experience in CX and/or AI-native SaaS companies
- Experience with CRO and landing page optimization
- Familiarity with intent-based or signal-driven marketing
- As a job applicant, you have the right to know and understand the categories of personal information we collect about you, and the purposes for which we use such personal information.
- Proven track record of driving pipeline and revenue (not just leads) from paid channels
- Deep understanding of attribution, funnel metrics, and B2B buying journeys
- Creativity and problem-solving skills - you have the ability to come up with new and innovative ideas for marketing campaigns, as well as solve problems that may arise during the execution of marketing campaigns using new technologies
- Strong analytical skills and comfort working with performance data and reporting tools
- Excellent communication and collaboration skills
Skills
- Strategic and repeatable delivery of consistent MQL pipeline
- Creating high-velocity experimentation frameworks across ads, landing pages, and funnel conversion points
- Leveraging LLMs and AI tools to generate, test, and iterate on ad creatives and messaging at scale
- Analyzing funnel performance, attribution, and conversion trends
- Identifying and testing new acquisition channels, including emerging AI-native platforms
- Supporting and enhancing signal-based and intent-driven marketing programs
Benefits
- Kustomer offers an array of benefits including competitive salaries and stock options.
- In the U.S. we offer 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy
- in the UK we also offer pension, supplemental health insurance and other perks.
- This milestone reflects strong conviction in our vision and fuels our next chapter of growth: expanding our AI-native platform, accelerating product innovation, and scaling our exceptional team.
Company info
- Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.
- Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $230M in funding backed by leading VCs.
Visa & Work Authorization
- all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other
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This listing is sourced directly from Kustomer's careers page and normalized into a canonical job model.