Mendix

Sr. Content Marketing Manager

United States · Senior · Contract

Sponsorship not specified$103k-$185kDetected 7 days ago

Data EngineeringA/B TestingCybersecuritySEOContent MarketingSalesforceMarketoSalesWordPressResearchLeadershipCollaboration

About the role

Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle.
With Mendix, thousands of forward-thinking companies around the world like Ford Auto, Zurich Insurance, Freshfields, and Red Bull, can unleash their best ideas quickly.
Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester.

Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers
Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
Lead a scalable content framework that can support multiple technical personas
Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced
Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager

7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company
You can go deep on a technical topic and still make it readable for a VP
Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives
Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)
Background in data engineering, software development, or a technical field - or deep editorial experience covering this space
Experience marketing to developer, practitioner, or highly technical audiences at scale
Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
fluent with AI writing and research tools, and experience using AI to automate workflows

Non-Discrimination Provision Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision.

Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales

technical deep dives, research-backed reports, practitioner guides, executive briefs.
To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eager to stay ahead of the market (with analysts and customers) to make sure what we publish resonates and leads.
Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content

Statement Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law Applicants and employees are protected under Federal law from discrimination.
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icants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital

This listing is sourced directly from Mendix's careers page and normalized into a canonical job model.