Cibc
Senior Marketing Business Analyst
Toronto, ON · Senior
Sponsorship not specifiedDetected 1 day ago
ExpressData VisualizationMarketing AnalyticsRecruitingLeadershipCommunicationCritical Thinking
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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- We need talented, passionate professionals who are dedicated to doing what's right for our clients.
- Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
- You'll use Agile Marketing practices to help ensure campaigns and client journeys are delivered efficiently, on time, and with a high standard of quality.
Responsibilities
- The Marketing team drives meaningful, personalized experiences across CIBC's owned digital channels to help deepen client relationships and support business priorities.
- As a Senior Marketing Business Analyst, you'll lead the execution of digital marketing campaigns across channels including CIBC.com, Digital Banking, and email.
- You'll recommend, influence, and implement personalization and testing opportunities based on data-driven insights to improve campaign performance and the client experience.
- You'll also collaborate with cross-functional partners to identify opportunities to strengthen processes, improve delivery, and support strong business outcomes.
- Lead campaign delivery - Manage the full lifecycle of digital marketing campaigns, from planning through launch, ensuring work is delivered on time and meets quality expectations.
- Apply Agile Marketing practices - Use Agile Marketing methodology to support efficient workflows, improve team productivity, and accelerate delivery timelines.
- Drive continuous improvement - Identify and implement process enhancements that increase the speed, consistency, and quality of campaign execution.
- Optimize digital performance - Monitor campaign effectiveness and support optimization efforts using tools such as Adobe Analytics, Adobe Audience Manager, and Adobe Target.
Requirements
- You have strong analytical and technical skills.
- We cultivate a culture where you can express your ambition through initiatives like Purpose Day
- We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
Compensation
- We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing
Company info
- At CIBC, we embrace your strengths and your ambitions, so you are empowered at work.
- At CIBC we enable the work environment most optimal for you to thrive in your role.
- You bring your real self to work, and you live our values - trust, teamwork, and accountability.
This listing is sourced directly from Cibc's careers page and normalized into a canonical job model.