Vogo
Senior Growth Marketer - SEM
Dallas, TX · Senior · Full-time
Sponsorship not specifiedDetected 106 days ago
SEMGoogle AdsGoogle AnalyticsAccount ManagementAdaptability
About the role
- Vogois seeking a highly skilled, hands on, detail-oriented Senior Growth Marketer - SEM to help scale our global paid search programs.
- This role requires a unique blend of high-level strategic thinking and roll-up-your-sleeves execution.
- You will play a key role in driving VacationRenter's growth and shaping the acquisition roadmap, while simultaneously thriving in the day-to-day details.
Responsibilities
- Drive a performance-based search marketing strategy across domestic and international markets, managing high-volume campaigns in English and local languages.
- Own the day-to-day granular account structure-including campaigns, ad groups, keywords, and creatives-building for both immediate performance and long-term scalability.
- Continuously monitor and analyze campaign data to pinpoint and implement optimization opportunities across bidding, targeting, and creative assets to maximize ROI.
- Partner closely with Product, Engineering, and BI teams to implement product improvements, build robust testing frameworks and drive holistic performance improvements across the user journey.
Requirements
- BA/BS degree or equivalent practical experience
- 5+ years of search engine marketing experience (Google, Bing)
- Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
- Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
Nice to have
- & Prior Experience:
Skills
- This is a full-time hybrid position, based in Dallas.
This listing is sourced directly from Vogo's careers page and normalized into a canonical job model.