Aspentech
Director, Digital Experience
Bedford, Massachusetts · Director
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About the role
- The Director, Digital Experience is a pivotal leadership role within Marketing Operations responsible for defining and executing the strategy to maximize the impact of AspenTech's digital channels.
- This role requires a strategic thinker who can translate business objectives into compelling digital experiences and measurable outcomes
Responsibilities
- Champion, build and execute a comprehensive digital experience strategy across AspenTech's corporate website, related websites, and portals.
- Own the overall website experience, ensuring it is cohesive, engaging, and optimized for user journeys and business outcomes.
- Drive the evolution of our digital presence to elevate the AspenTech brand in the AI innovation space within the industrial market.
- Lead, mentor, and manage a dedicated web team focused on digital experience.
- Responsible for achieving measurable improvements in brand awareness, conversion rates, and lead generation through digital channels.
- Establish and manage a powerful conversion engine, optimizing digital touchpoints for maximum impact.
- Utilize data and analytics to identify opportunities, measure performance, and drive continuous optimization of digital experiences.
- Serve as a critical partner to the Technology Organization, ensuring alignment between digital experience strategy and underlying technology infrastructure.
- Collaborate closely with Product Marketing, Corporate Marketing and other key stakeholders to integrate digital efforts with broader marketing and business objectives.
- Stay abreast of industry trends, emerging technologies, and best practices in digital experience, web design, and digital marketing.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
- 10+ years of progressive experience in digital marketing, web strategy, or digital experience management, with at least 3-5 years in a team leadership or management role.
- Strong understanding of web analytics, A/B testing, SEO principles, and content management systems (CMS).
- Experience working in a B2B environment, preferably within the industrial, software, or AI/technology sectors.
- Highly analytical and data-driven with the ability to translate insights into actionable strategies.
Nice to have
- Master's degree is a plus.
Compensation
- The salary range for this role is $170,000.00 - $191,250.00.
Company info
- This individual will own the end-to-end website experience for both customers and prospective customers, driving significant enhancements in brand awareness, conversions, and lead generation.
This listing is sourced directly from Aspentech's careers page and normalized into a canonical job model.