Inspire

Inspire

Consumer Insights Senior Analyst

Atlanta Support Center · Senior

Sponsorship not specifiedDetected 28 days ago
Data AnalysisData VisualizationExcelResearchLeadership

About the role

  • The Senior Analyst will work within the Consumer Insights Team to represent the "voice of the consumer" for multiple brands in the Inspire portfolio.
  • This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation, and consumer surveys.

Responsibilities

  • Lead the consumer research process and identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings
  • Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights leadership
  • Develop strong relationships with internal business partners, including presentation of findings and understanding brand needs

Requirements

  • 4 yr degree in Marketing, Psychology, Statistic s, Social Science s, or a related field
  • 4+ yrs of experience in Market Research, Consumer Insights, or related field
  • Ability to access and interpre t syndicated data (e.g., Circana Checkout and Decision Key) also prefer r ed.
  • Minimum: 4 yr degree in Marketing, Psychology, Statistic s, Social Science s, or a related field
  • REQUIRED KNOWLEDGE, SKILLS or ABILITIES

Nice to have

  • Master's Degree in Market Research (MMR)
  • A strategic mindset and passion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining)
  • Experience with research platforms ( e.g. Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word)
  • An ability to communicate qualitative and quantitative analyses in clear, concise and actionable manner
  • Logic-driven understanding of data including consumer, competitive and business metrics
  • Ability to work autonomously with minimal direction
  • Ability to tell the story by synthesizing data from multiple sources
  • Strong interpersonal skills
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This listing is sourced directly from Inspire's careers page and normalized into a canonical job model.